Clay vs Supademo
Clay and Supademo are both sales engagement & outbound tools aimed at small businesses and enterprise. Supademo costs less, from $50/mo versus $185/mo for Clay. Both have a free plan.
Data enrichment and research automation for GTM
AI interactive product demos and walkthroughs for sales and onboarding
| Pricing | Freemium · $185 | Freemium · $50 |
| Starting price | $185/mo | $50/mo |
| Free plan | Yes | Yes |
| Free trial | 14 days | — |
| Built for | Small businesses, Enterprise | Small businesses, Enterprise |
| Platforms | web | web, macos, windows |
| Country | US · 2017 | US · 2023 |
| Rating | — | — |
Choose Clay if
GTM operations and outbound teams with volume and a willingness to learn.
- Dramatically better enrichment coverage via waterfalls
- AI research personalization at scale
- Flexible, spreadsheet mental model
Look elsewhere if: Solo founders who need a simple list (Apollo) or teams without ops capacity.
Choose Supademo if
B2B SaaS marketing, sales and customer education teams that want clickable demos quickly and affordably.
- Very fast to create a demo from a click-through recording
- Usable free plan with unlimited demo views
- Unlimited viewers on every plan
Look elsewhere if: Teams that need in-app onboarding inside the live product (Appcues, Userflow, Whatfix).
Clay vs Supademo pricing
Clay
- Free$0500 actions and 100 data credits per month
- Launch$185/mo$167/mo billed annually; 15K actions, 2.5K data credits
- Growth$495/mo$446/mo billed annually; 40K actions, 6K data credits
- EnterpriseCustom100K+ data credits, 200K+ actions, annual contract
Supademo
- Free$01 creator, 5 guided demos, 50 video recordings, unlimited views
- Scale$50/creator/mo$38 billed annually; branching, analytics, AI and MCP
- Business$249/mo$199 billed annually; 1 creator, HTML demos, AI data edits
- Growth$450/mo$350 billed annually; 5 creators, sandbox demos, voice cloning
- EnterpriseCustom10+ creators, SSO/SAML, data residency, multiple workspaces
Clay · Key features
- Waterfall enrichment across 100+ data providers
- Claygent AI agents for custom web research
- Formulas, conditional logic and scoring
- CRM and sequencer integrations with two-way sync
- Signals: job changes, hiring, funding, tech installs
- Templates and shared workspaces
Cons
- Credit costs add up quickly
- Steep learning curve
- Easy to build fragile tables
Supademo · Key features
- Capture flows with a Chrome extension or Mac and Windows apps
- Editable HTML demo captures with text and data editing
- Hotspots, branching and variables for personalized paths
- AI voiceover, voice cloning and translation of demos
- Share as link, embed, 4K video or PDF guide
- Engagement analytics synced to HubSpot and Salesforce
Cons
- HTML demos and AI data editing start at $249 per month
- Analytics and tracking links need the paid Scale plan
- SSO and data residency only on Enterprise
Clay vs Supademo: FAQ
Which is cheaper, Clay or Supademo?
Supademo starts at $50/mo and Clay at $185/mo. Both prices are checked on the vendors' own pricing pages.
Do Clay and Supademo have a free plan?
Yes, both Clay and Supademo have a free plan; paid plans add more usage and features.