Clay vs Proposify
Clay and Proposify are both sales engagement & outbound tools. Clay is aimed at small businesses and enterprise, while Proposify is aimed at small businesses and agencies. Proposify costs less, from $49/mo versus $185/mo for Clay. Only Clay has a free plan.
Data enrichment and research automation for GTM
Proposal and quote software with e-signatures for sales teams
| Pricing | Freemium · $185 | Paid · $49 |
| Starting price | $185/mo | $49/mo |
| Free plan | Yes | No |
| Free trial | 14 days | 14 days |
| Built for | Small businesses, Enterprise | Small businesses, Agencies, Enterprise |
| Platforms | web | web |
| Country | US · 2017 | CA |
| Rating | — | — |
Choose Clay if
GTM operations and outbound teams with volume and a willingness to learn.
- Dramatically better enrichment coverage via waterfalls
- AI research personalization at scale
- Flexible, spreadsheet mental model
Look elsewhere if: Solo founders who need a simple list (Apollo) or teams without ops capacity.
Choose Proposify if
Agencies and B2B sales teams that send polished, designed proposals and want analytics and approvals around them.
- Strong design control for agency-style proposals
- Detailed engagement analytics on each proposal
- Unlimited documents and signatures on all plans
Look elsewhere if: Teams that only need signatures on standard contracts (DocuSign, Dropbox Sign) or full contract lifecycle management (Oneflow).
Clay vs Proposify pricing
Clay
- Free$0500 actions and 100 data credits per month
- Launch$185/mo$167/mo billed annually; 15K actions, 2.5K data credits
- Growth$495/mo$446/mo billed annually; 40K actions, 6K data credits
- EnterpriseCustom100K+ data credits, 200K+ actions, annual contract
Proposify
- Build$49/user/mo$35 billed annually; unlimited docs and signatures
- Grow$65/user/moBilled annually; approvals, roles, custom fields, API
- Scale$12,800/yrIncludes 10 users; SSO, Salesforce, workspaces
Clay · Key features
- Waterfall enrichment across 100+ data providers
- Claygent AI agents for custom web research
- Formulas, conditional logic and scoring
- CRM and sequencer integrations with two-way sync
- Signals: job changes, hiring, funding, tech installs
- Templates and shared workspaces
Cons
- Credit costs add up quickly
- Steep learning curve
- Easy to build fragile tables
Proposify · Key features
- Template-based proposal editor with a shared content library
- Interactive pricing tables, optional items and a product catalog
- Built-in legally binding e-signatures on every plan
- Document insights showing opens, views and time per section
- Approval workflows, user roles and permissions on Grow
- AI writing widget plus an MCP server for AI assistants
Cons
- No free plan, unlike PandaDoc
- Monthly send quotas with per-document overage fees
- Approvals and API access require the annual Grow plan
Clay vs Proposify: FAQ
Which is cheaper, Clay or Proposify?
Proposify starts at $49/mo and Clay at $185/mo. Both prices are checked on the vendors' own pricing pages.
Do Clay and Proposify have a free plan?
Clay has a free plan. Proposify has no free plan, a 14-day free trial.