Clay vs Hunter
Clay and Hunter are both sales engagement & outbound tools. Clay is aimed at small businesses and enterprise, while Hunter is aimed at small businesses and freelancers. Hunter costs less, from $49/mo versus $185/mo for Clay. Both have a free plan.
Data enrichment and research automation for GTM
Find and verify professional email addresses
| Pricing | Freemium · $185 | Freemium · $49 |
| Starting price | $185/mo | $49/mo |
| Free plan | Yes | Yes |
| Free trial | 14 days | — |
| Built for | Small businesses, Enterprise | Small businesses, Freelancers |
| Platforms | web | web |
| Country | US · 2017 | FR · 2015 |
| Rating | — | — |
Choose Clay if
GTM operations and outbound teams with volume and a willingness to learn.
- Dramatically better enrichment coverage via waterfalls
- AI research personalization at scale
- Flexible, spreadsheet mental model
Look elsewhere if: Solo founders who need a simple list (Apollo) or teams without ops capacity.
Choose Hunter if
Marketers, recruiters and founders who need reliable email finding.
- Accurate email finding and verification
- Simple and fast
- GDPR-conscious
Look elsewhere if: Full sales engagement or phone data (Apollo, Lusha).
Clay vs Hunter pricing
Clay
- Free$0500 actions and 100 data credits per month
- Launch$185/mo$167/mo billed annually; 15K actions, 2.5K data credits
- Growth$495/mo$446/mo billed annually; 40K actions, 6K data credits
- EnterpriseCustom100K+ data credits, 200K+ actions, annual contract
Hunter
- Free$050 credits/mo, 1 email account
- Starter$49/mo$34/mo billed annually; 2,000 credits/mo
- Growth$149/mo$104/mo billed annually; 10,000 credits/mo
- Scale$299/mo$209/mo billed annually; 25,000 credits/mo
- EnterpriseCustomCustom credits and accounts
Clay · Key features
- Waterfall enrichment across 100+ data providers
- Claygent AI agents for custom web research
- Formulas, conditional logic and scoring
- CRM and sequencer integrations with two-way sync
- Signals: job changes, hiring, funding, tech installs
- Templates and shared workspaces
Cons
- Credit costs add up quickly
- Steep learning curve
- Easy to build fragile tables
Hunter · Key features
- Domain Search for company email patterns
- Email Finder by name and domain
- Email Verifier with confidence scores
- Simple cold email campaigns
- Chrome extension
- Bulk tasks and API
Cons
- No phone numbers
- Smaller database than Apollo
- Campaigns are basic
Clay vs Hunter: FAQ
Which is cheaper, Clay or Hunter?
Hunter starts at $49/mo and Clay at $185/mo. Both prices are checked on the vendors' own pricing pages.
Do Clay and Hunter have a free plan?
Yes, both Clay and Hunter have a free plan; paid plans add more usage and features.