Clay vs Common Room
Clay and Common Room are both sales engagement & outbound tools aimed at small businesses and enterprise. Clay costs less, from $185/mo versus $2500/mo for Common Room. Only Clay has a free plan.
Data enrichment and research automation for GTM
Buyer signal platform for web, product and community intent
| Pricing | Freemium · $185 | Paid · $2500 |
| Starting price | $185/mo | $2500/mo |
| Free plan | Yes | No |
| Free trial | 14 days | — |
| Built for | Small businesses, Enterprise | Small businesses, Enterprise |
| Platforms | web | web |
| Country | US · 2017 | US · 2020 |
| Rating | — | — |
Choose Clay if
GTM operations and outbound teams with volume and a willingness to learn.
- Dramatically better enrichment coverage via waterfalls
- AI research personalization at scale
- Flexible, spreadsheet mental model
Look elsewhere if: Solo founders who need a simple list (Apollo) or teams without ops capacity.
Choose Common Room if
B2B SaaS teams, especially product-led and developer-tool companies, that want to turn scattered intent signals into prioritized pipeline.
- Combines first-party product and community signals with third-party intent
- Strong fit for developer and open-source go-to-market motions
- Unlimited alerts, workflows and segments on every plan
Look elsewhere if: Early-stage startups or teams that only need a contact database and email sequences (Apollo, Clay, Instantly).
Clay vs Common Room pricing
Clay
- Free$0500 actions and 100 data credits per month
- Launch$185/mo$167/mo billed annually; 15K actions, 2.5K data credits
- Growth$495/mo$446/mo billed annually; 40K actions, 6K data credits
- EnterpriseCustom100K+ data credits, 200K+ actions, annual contract
Common Room
- Essential$2,500/moBilled annually; 5 seats, 100k contacts, 5k RoomieAI credits
- AdvancedCustom15 seats, 250k contacts, dedicated CSM
- EnterpriseCustom30 seats, 750k contacts, unlimited website deanonymization
Clay · Key features
- Waterfall enrichment across 100+ data providers
- Claygent AI agents for custom web research
- Formulas, conditional logic and scoring
- CRM and sequencer integrations with two-way sync
- Signals: job changes, hiring, funding, tech installs
- Templates and shared workspaces
Cons
- Credit costs add up quickly
- Steep learning curve
- Easy to build fragile tables
Common Room · Key features
- Unified signals from website, product, CRM, community, GitHub and social
- Person360 identity resolution that ties anonymous activity to real people
- Website visitor deanonymization at person and account level
- RoomieAI agents for account research, scoring and personalized outreach
- Prospector for finding buying-committee contacts in a 400M+ directory
- DataAgent that flags duplicates, stale records and CRM gaps
Cons
- Entry plan costs $30,000 per year with annual billing only
- No free plan or self-serve trial; every deal goes through a demo
- Credit-based AI and enrichment usage needs monitoring
Clay vs Common Room: FAQ
Which is cheaper, Clay or Common Room?
Clay starts at $185/mo and Common Room at $2500/mo. Both prices are checked on the vendors' own pricing pages.
Do Clay and Common Room have a free plan?
Clay has a free plan. Common Room has no free plan.