CJ Affiliate vs Tolt
CJ Affiliate and Tolt are both affiliate & referral programs tools. CJ Affiliate is aimed at E-commerce and enterprise, while Tolt is aimed at small businesses. Only CJ Affiliate has a free plan.
Large affiliate network connecting brands with publishers and creators
Affiliate software built for SaaS
| Pricing | Paid | Paid · $69 |
| Starting price | Not published | $69/mo |
| Free plan | Yes | No |
| Free trial | — | 14 days |
| Built for | E-commerce, Enterprise, Creators | Small businesses |
| Platforms | web | web |
| Country | US · 1998 | NL · 2022 |
| Rating | — | — |
Choose CJ Affiliate if
Mid-sized and enterprise brands that want an established affiliate network with managed services and detailed reporting.
- Access to one of the largest established publisher networks
- Strong presence with major retail, travel and finance publishers
- Detailed reporting on customer type and incrementality
Look elsewhere if: Small stores or SaaS startups that want self-serve, flat-priced referral tools (Refersion, PartnerStack, Rewardful).
Choose Tolt if
SaaS companies starting affiliate programs.
- Modern UI
- Supports Paddle and Chargebee
- Fair pricing
Look elsewhere if: Enterprise partner ecosystems (PartnerStack).
CJ Affiliate vs Tolt pricing
CJ Affiliate
- AdvertiserCustomPublisher commissions plus network fees set per contract
- Publisher$0Free to join; earn commissions from approved brand programs
Tolt
- Basic$69/moUp to $10,000/mo affiliate revenue, manual payouts
- Growth$99/moUp to $20,000/mo affiliate revenue, auto payouts
- Pro$199/moUp to $50,000/mo affiliate revenue
- EnterpriseCustomOver $50,000/mo, Slack channel, no branding
CJ Affiliate · Key features
- Universal Tag tracking with item-level and cookieless measurement
- Turnkey ecommerce plugins and tag manager integrations
- Publisher discovery and recruitment across a large network
- Situational commissioning by customer type, product or channel
- Insights reporting on new, lapsed and returning customers
- Compliance monitoring with a violation tracking dashboard
Cons
- No public pricing; fees and minimums are negotiated
- Network fees add a meaningful cost on top of commissions
- Too heavy and costly for small or early-stage stores
Tolt · Key features
- Stripe, Paddle, Chargebee integrations
- Recurring commission tracking
- Branded affiliate portal
- Automated payouts
- Multiple programs
- Coupon and link tracking
Cons
- Revenue caps per tier
- Younger product
- Fewer marketing features
CJ Affiliate vs Tolt: FAQ
Do CJ Affiliate and Tolt have a free plan?
CJ Affiliate has a free plan. Tolt has no free plan, a 14-day free trial.
Which is better for small businesses, CJ Affiliate or Tolt?
Tolt lists small businesses as a core audience, while CJ Affiliate is aimed more at E-commerce and enterprise.