Chili Piper vs Clay
Chili Piper and Clay are both sales engagement & outbound tools. Chili Piper is aimed at enterprise and small businesses, while Clay is aimed at small businesses and enterprise. Clay costs less, from $185/mo versus $1250/mo for Chili Piper. Only Clay has a free plan.
Inbound lead routing and instant meeting booking for B2B revenue teams
Data enrichment and research automation for GTM
| Pricing | Paid · $1250 | Freemium · $185 |
| Starting price | $1250/mo | $185/mo |
| Free plan | No | Yes |
| Free trial | — | 14 days |
| Built for | Enterprise, Small businesses | Small businesses, Enterprise |
| Platforms | web | web |
| Country | US · 2016 | US · 2017 |
| Rating | — | — |
Choose Chili Piper if
B2B revenue teams with meaningful inbound demand and complex routing rules in Salesforce or HubSpot.
- Dramatically shortens speed-to-lead on inbound demo requests
- Deep Salesforce and HubSpot routing logic
- Handles complex territory and account ownership rules
Look elsewhere if: Freelancers and small teams who just need booking links (Calendly, SavvyCal, Cal.com).
Choose Clay if
GTM operations and outbound teams with volume and a willingness to learn.
- Dramatically better enrichment coverage via waterfalls
- AI research personalization at scale
- Flexible, spreadsheet mental model
Look elsewhere if: Solo founders who need a simple list (Apollo) or teams without ops capacity.
Chili Piper vs Clay pricing
Chili Piper
- Routing & Scheduling$1,250/mo$15,000/yr; 15 seats, extra seats $45/mo, annual only
- Experiences$3,500/mo$42,000/yr; 30 seats, AI chat, ABM targeting
- ChiliCal$12/user/moStandalone scheduling; minimum 200 seats
Clay
- Free$0500 actions and 100 data credits per month
- Launch$185/mo$167/mo billed annually; 15K actions, 2.5K data credits
- Growth$495/mo$446/mo billed annually; 40K actions, 6K data credits
- EnterpriseCustom100K+ data credits, 200K+ actions, annual contract
Chili Piper · Key features
- Form Concierge that qualifies form fills and books meetings instantly
- Chat AI that qualifies visitors and schedules meetings 24/7
- Routing by CRM ownership, territory, round robin and ICP score
- Handoff for SDRs booking on AE calendars with fairness rules
- Distro for routing leads from webinars, events and content
- Concierge Live and Handoff Live for instant calls from forms
Cons
- Entry plan costs $15,000 per year with annual billing only
- No free plan or self-serve trial
- Too complex and expensive for simple scheduling needs
Clay · Key features
- Waterfall enrichment across 100+ data providers
- Claygent AI agents for custom web research
- Formulas, conditional logic and scoring
- CRM and sequencer integrations with two-way sync
- Signals: job changes, hiring, funding, tech installs
- Templates and shared workspaces
Cons
- Credit costs add up quickly
- Steep learning curve
- Easy to build fragile tables
Chili Piper vs Clay: FAQ
Which is cheaper, Chili Piper or Clay?
Clay starts at $185/mo and Chili Piper at $1250/mo. Both prices are checked on the vendors' own pricing pages.
Do Chili Piper and Clay have a free plan?
Chili Piper has no free plan. Clay has a free plan.