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Chatfuel vs Landbot

Chatfuel and Landbot are both chatbots & AI agents tools aimed at small businesses and agencies. Only Landbot has a free plan.

Chatfuel

No-code AI chatbot builder for WhatsApp, Instagram and Facebook

Landbot

Conversational forms and WhatsApp bots

PricingPaid · $18Freemium
Starting price$18/moNot published
Free planNoYes
Free trial—14 days
Built forSmall businesses, Agencies, E-commerce, CreatorsSmall businesses, Agencies
Platformswebweb
CountryUS · 2015ES · 2017
Rating——

Choose Chatfuel if

Small businesses, ecommerce brands and agencies that sell through WhatsApp, Instagram and Facebook and want an AI agent tied to ad performance.

  • Official Meta partner with stable WhatsApp API access
  • Unlimited contacts and messages on paid plans
  • Option to bring your own OpenAI key to avoid AI limits

Look elsewhere if: Teams needing website-first live chat and helpdesk or highly custom AI agents (Tidio, Intercom, Voiceflow).

Choose Landbot if

Marketers building conversational lead flows.

  • Easy visual builder
  • WhatsApp support
  • Great for lead gen

Look elsewhere if: Advanced AI agents (Voiceflow).

Chatfuel vs Landbot pricing

Chatfuel

  • Business$18/moBilled yearly ($216/yr); $20 AI credits per month
  • Agency S$90/moBilled yearly ($1,080/yr); 3 client businesses

Landbot

  • Free€0100 chats/mo, 1 seat
  • Starter€40/mo€32/mo billed annually; 500 chats, 100 AI chats, 2 seats
  • Professional€100/mo€80/mo billed annually; 2,500 chats, 3 seats; WhatsApp +€100
  • BusinessCustomFrom €400/mo; custom chats, from 5 seats

Chatfuel · Key features

  • AI agent that answers FAQs and qualifies leads in chat
  • Official WhatsApp Business API access with bulk campaigns
  • Automatic replies to Instagram and Facebook post and Reels comments
  • In-chat payment links and order confirmation
  • Meeting booking with confirmations and reminders
  • Built-in CRM, shared team inbox and lead scoring

Cons

  • Meta's WhatsApp conversation fees are charged on top
  • Monthly-billing prices are only shown in-app
  • Bot pauses if the AI fair-use allowance runs out

Landbot · Key features

  • Visual flow builder
  • Conversational landing pages
  • WhatsApp automation
  • AI assistants
  • CRM integrations
  • Analytics

Cons

  • Chat-volume pricing
  • WhatsApp is a paid add-on
  • Complex logic gets messy

Chatfuel vs Landbot: FAQ

Do Chatfuel and Landbot have a free plan?

Chatfuel has no free plan. Landbot has a free plan.

Not sure yet?