Carrd vs Unbounce
Carrd and Unbounce are both landing pages & waitlists tools. Carrd is aimed at freelancers and creators, while Unbounce is aimed at agencies and small businesses. Carrd costs less, from $0.75/mo versus $29/mo for Unbounce. Only Carrd has a free plan.
One-page sites from $9 a year
Landing page builder with AI copy and traffic optimization
| Pricing | Freemium · $1 | Paid · $29 |
| Starting price | $0.75/mo | $29/mo |
| Free plan | Yes | No |
| Free trial | 7 days | 14 days |
| Built for | Freelancers, Creators | Agencies, Small businesses |
| Platforms | web | web |
| Country | US · 2016 | CA · 2009 |
| Rating | — | — |
Choose Carrd if
Indie makers and individuals who need a polished single page fast and cheap.
- Absurdly cheap: $19 per year covers most needs
- Fast and simple editor
- Great for landing pages and link pages
Look elsewhere if: Multi-page marketing sites, blogs or anything needing a CMS.
Choose Unbounce if
Performance marketers and agencies running paid acquisition.
- Built for conversion optimization
- Smart Traffic boosts results
- Fast page creation without developers
Look elsewhere if: Startups needing a simple marketing site (Framer, Carrd).
Carrd vs Unbounce pricing
Carrd
- Free$0Up to 3 sites on carrd.co subdomain
- Pro Lite$9/year3 sites, no branding; 10/25-site tiers $14/$29 per year
- Pro Standard$19/year10 sites, custom domains, forms; up to 1,000 sites
- Pro Plus$49/year25 sites, redirects, password protection
Unbounce
- Starter$29/mo$22/mo annually; 5 pages, 500 visitors
- Build$99/mo$74/mo annually; unlimited pages, 20k visitors
- Experiment$149/mo$112/mo annually; A/B testing
- Optimize$249/mo$187/mo annually; AI traffic optimization, 50k visitors
- ConciergeCustom100k+ visitors, 15 users, dedicated CSM
Carrd · Key features
- Responsive one-page sites with sections and containers
- Clean templates and fine-grained styling
- Forms connected to email tools and Formspree (Pro)
- Embeds, widgets, Google Analytics and custom code (Pro)
- Stripe and PayPal buttons (Pro Plus)
- Custom domains and multiple sites per account
Cons
- One page only; no CMS or blog
- Limited interactivity and animations
- Team collaboration not supported
Unbounce · Key features
- Drag-and-drop landing page builder
- A/B testing and Smart Traffic AI
- Pop-ups and sticky bars
- Dynamic text replacement for ads
- AI copywriting
- Integrations with CRMs and ad platforms
Cons
- Expensive
- Visitor limits per plan
- Not a full website builder
Carrd vs Unbounce: FAQ
Which is cheaper, Carrd or Unbounce?
Carrd starts at $0.75/mo and Unbounce at $29/mo. Both prices are checked on the vendors' own pricing pages.
Do Carrd and Unbounce have a free plan?
Carrd has a free plan. Unbounce has no free plan, a 14-day free trial.
Which is better for small businesses, Carrd or Unbounce?
Unbounce lists small businesses as a core audience, while Carrd is aimed more at freelancers and creators.