Auth0 vs Okta
Auth0 and Okta are both security & identity tools. Auth0 is aimed at developers and enterprise, while Okta is aimed at enterprise and small businesses. Okta costs less, from $6/mo versus $35/mo for Auth0. Only Auth0 has a free plan.
Identity platform for applications
Enterprise identity platform for SSO, MFA and user lifecycle
| Pricing | Freemium · $35 | Paid · $6 |
| Starting price | $35/mo | $6/mo |
| Free plan | Yes | No |
| Free trial | — | 30 days |
| Built for | Developers, Enterprise | Enterprise, Small businesses, Developers |
| Platforms | web | web, macos, windows, ios, android |
| Country | US · 2013 | US · 2009 |
| Rating | — | — |
Choose Auth0 if
Companies with enterprise SSO requirements or large consumer user bases.
- Generous free tier (25k MAU)
- Enterprise SSO and compliance depth
- Reliable at huge scale
Look elsewhere if: Early-stage React apps wanting prebuilt UI (Clerk) or teams wanting self-hosted ownership (Better Auth, Keycloak).
Choose Okta if
Mid-sized and large companies with many SaaS apps that need central SSO, MFA and automated joiner, mover and leaver processes.
- Largest catalog of prebuilt SSO and provisioning integrations
- Vendor-neutral, works well across Microsoft, Google and AWS
- Mature lifecycle automation that speeds onboarding and offboarding
Look elsewhere if: Very small teams or those fully on Microsoft 365 (Microsoft Entra ID, Keycloak, 1Password).
Auth0 vs Okta pricing
Auth0
- Free$0Up to 25,000 MAU, 1 custom domain, community support
- Essentials$35/moB2C, 500 MAU base; B2B from $150/mo; yearly = 11x monthly
- Professional$240/moB2C, 500 MAU base; B2B from $800/mo; 12 tenants
- EnterpriseCustom99.99% SLA, 30-day log retention
Okta
- Starter$6/user/moBilled annually; SSO, MFA, Universal Directory, 5 Workflows
- Core Essentials$14/user/moBilled annually; mid-tier bundle between Starter and Essentials
- Essentials$17/user/moBilled annually; Adaptive MFA, lifecycle, governance, 50 Workflows
- Professional / EnterpriseCustomDevice Access, ITDR, ISPM, API Access Management
- Customer Identity$3,000/moEnterprise base platform, billed annually
Auth0 · Key features
- Universal Login with social, enterprise and passwordless
- MFA, passkeys and adaptive attack protection
- Organizations for B2B multi-tenant SSO
- Fine-grained authorization and RBAC
- Actions for custom flows and integrations
- SDKs for web, mobile and backend
Cons
- Expensive once beyond free or with enterprise connections
- Complex configuration
- UI customization takes effort
Okta · Key features
- Single sign-on to thousands of apps via the Okta Integration Network
- Adaptive MFA with Okta Verify push, biometrics and FastPass
- Universal Directory that syncs users from AD, LDAP and HR systems
- Lifecycle management for automatic provisioning and deprovisioning
- No-code Okta Workflows for identity automation
- Identity governance, access reviews and privileged access
Cons
- $1,500 annual minimum rules out very small teams
- Many capabilities are add-ons, so real costs exceed list prices
- Professional and Enterprise tiers are quote-only
Auth0 vs Okta: FAQ
Which is cheaper, Auth0 or Okta?
Okta starts at $6/mo and Auth0 at $35/mo. Both prices are checked on the vendors' own pricing pages.
Do Auth0 and Okta have a free plan?
Auth0 has a free plan. Okta has no free plan, a 30-day free trial.
Which is better for small businesses, Auth0 or Okta?
Okta lists small businesses as a core audience, while Auth0 is aimed more at developers and enterprise.