Auth0 vs GitLab
Auth0 and GitLab are both security & identity tools aimed at developers and enterprise. GitLab costs less, from $29/mo versus $35/mo for Auth0. Both have a free plan.
Identity platform for applications
DevSecOps platform with Git hosting, CI/CD, security scans and AI
| Pricing | Freemium · $35 | Freemium · $29 |
| Starting price | $35/mo | $29/mo |
| Free plan | Yes | Yes |
| Free trial | — | 30 days |
| Built for | Developers, Enterprise | Developers, Enterprise, Small businesses |
| Platforms | web | web, linux |
| Country | US · 2013 | US · 2014 |
| Rating | — | — |
Choose Auth0 if
Companies with enterprise SSO requirements or large consumer user bases.
- Generous free tier (25k MAU)
- Enterprise SSO and compliance depth
- Reliable at huge scale
Look elsewhere if: Early-stage React apps wanting prebuilt UI (Clerk) or teams wanting self-hosted ownership (Better Auth, Keycloak).
Choose GitLab if
Engineering teams that want source control, CI/CD and security scanning in one platform, with a self-hosting option.
- One platform replaces separate Git, CI and security tools
- Self-hosting suits regulated and air-gapped environments
- Flexible built-in CI/CD with your own runners
Look elsewhere if: Small teams that only need simple Git hosting or a dedicated planning tool (GitHub, Linear, Jira).
Auth0 vs GitLab pricing
Auth0
- Free$0Up to 25,000 MAU, 1 custom domain, community support
- Essentials$35/moB2C, 500 MAU base; B2B from $150/mo; yearly = 11x monthly
- Professional$240/moB2C, 500 MAU base; B2B from $800/mo; 12 tenants
- EnterpriseCustom99.99% SLA, 30-day log retention
GitLab
- Free$05 users per private group, 400 compute minutes, 10 GiB
- Premium$29/user/moBilled annually; 10,000 compute minutes, approvals, code owners
- UltimateCustomContact sales; security scans, compliance, 50,000 minutes
- GitLab Credits$1/creditUsage-based AI agent credits; volume discounts on commit
Auth0 · Key features
- Universal Login with social, enterprise and passwordless
- MFA, passkeys and adaptive attack protection
- Organizations for B2B multi-tenant SSO
- Fine-grained authorization and RBAC
- Actions for custom flows and integrations
- SDKs for web, mobile and backend
Cons
- Expensive once beyond free or with enterprise connections
- Complex configuration
- UI customization takes effort
GitLab · Key features
- Git repositories with merge requests, code owners and approval rules
- Built-in CI/CD pipelines with shared or self-hosted runners
- SAST, dependency, secret and container scanning in merge requests
- Container, package and Terraform module registries
- Issue boards, epics and roadmaps for planning
- Duo Agent Platform with agents for planning, security and code review
Cons
- Premium at $29 per user is costly for small teams
- Best security and compliance features need Ultimate
- Dense interface with a real learning curve
Auth0 vs GitLab: FAQ
Which is cheaper, Auth0 or GitLab?
GitLab starts at $29/mo and Auth0 at $35/mo. Both prices are checked on the vendors' own pricing pages.
Do Auth0 and GitLab have a free plan?
Yes, both Auth0 and GitLab have a free plan; paid plans add more usage and features.
Which is better for small businesses, Auth0 or GitLab?
GitLab lists small businesses as a core audience, while Auth0 is aimed more at developers and enterprise.