AppsFlyer vs Trackboxx
AppsFlyer and Trackboxx are both analytics tools. AppsFlyer is aimed at enterprise and small businesses, while Trackboxx is aimed at analytics. Both have a free plan.
Mobile attribution and marketing measurement for app teams
Cookie-free web analytics for websites and ecommerce. Made in Germany.
| Pricing | Freemium | Freemium |
| Starting price | Not published | Not published |
| Free plan | Yes | Yes |
| Free trial | — | — |
| Built for | Enterprise, Small businesses, Developers, Agencies | — |
| Platforms | web | web |
| Country | US · 2011 | — |
| Rating | — | — |
Choose AppsFlyer if
App companies spending on paid user acquisition across several ad networks that need a neutral, network-accepted source of attribution.
- Industry-standard MMP that nearly every ad network already integrates with
- Free tier and pay-per-conversion Growth plan lower the entry cost
- Organic installs are not counted toward billable conversions
Look elsewhere if: Web-only ecommerce brands or teams that mainly need product analytics (Triple Whale, Northbeam or Firebase).
Choose Trackboxx if
AppsFlyer vs Trackboxx pricing
AppsFlyer
- Zero$0Owned media only; 12K free conversions in year one
- Growth$0.07/conversionPay as you go after 12K free conversions; paid attribution
- EnterpriseCustomFraud protection, ROAS, LTV, AI insights; contact sales
Trackboxx
AppsFlyer · Key features
- Install and in-app event attribution across thousands of ad networks
- SKAdNetwork (SKAN) measurement and conversion value management for iOS
- OneLink deep links that route users to the right in-app screen
- Protect360 fraud detection for install hijacking, bots and click flooding
- Incrementality testing to prove real lift from user acquisition
- Data Locker raw data export to BigQuery, Snowflake and S3
Cons
- Most valuable suites (Protect360, Audiences, Data Locker) sit behind Enterprise
- Enterprise pricing is quote-only and grows with conversion volume
- Dashboard and data model have a steep learning curve
Trackboxx · Key features
AppsFlyer vs Trackboxx: FAQ
Do AppsFlyer and Trackboxx have a free plan?
Yes, both AppsFlyer and Trackboxx have a free plan; paid plans add more usage and features.
Which is better for small businesses, AppsFlyer or Trackboxx?
AppsFlyer lists small businesses as a core audience, while Trackboxx is aimed more at analytics.