AppsFlyer vs Rockerbox
AppsFlyer and Rockerbox are both ad management & attribution tools. AppsFlyer is aimed at enterprise and small businesses, while Rockerbox is aimed at enterprise. Both have a free plan.
Mobile attribution and marketing measurement for app teams
Marketing measurement combining MTA, MMM and incrementality
| Pricing | Freemium | Freemium · $150 |
| Starting price | Not published | $150/mo |
| Free plan | Yes | Yes |
| Free trial | — | — |
| Built for | Enterprise, Small businesses, Developers, Agencies | Enterprise |
| Platforms | web | web |
| Country | US · 2011 | US · 2014 |
| Rating | — | — |
Choose AppsFlyer if
App companies spending on paid user acquisition across several ad networks that need a neutral, network-accepted source of attribution.
- Industry-standard MMP that nearly every ad network already integrates with
- Free tier and pay-per-conversion Growth plan lower the entry cost
- Organic installs are not counted toward billable conversions
Look elsewhere if: Web-only ecommerce brands or teams that mainly need product analytics (Triple Whale, Northbeam or Firebase).
Choose Rockerbox if
Brands with diverse channels.
- Comprehensive measurement
- Offline channels
- Warehouse access
Look elsewhere if: Small advertisers.
AppsFlyer vs Rockerbox pricing
AppsFlyer
- Zero$0Owned media only; 12K free conversions in year one
- Growth$0.07/conversionPay as you go after 12K free conversions; paid attribution
- EnterpriseCustomFraud protection, ROAS, LTV, AI insights; contact sales
Rockerbox
- Rockerbox Free$0Basic spend aggregation, Sheets templates
- Starterfrom $150/moShopify brands under $1M spend
- CustomCustomCollect, Track, Journey products
AppsFlyer · Key features
- Install and in-app event attribution across thousands of ad networks
- SKAdNetwork (SKAN) measurement and conversion value management for iOS
- OneLink deep links that route users to the right in-app screen
- Protect360 fraud detection for install hijacking, bots and click flooding
- Incrementality testing to prove real lift from user acquisition
- Data Locker raw data export to BigQuery, Snowflake and S3
Cons
- Most valuable suites (Protect360, Audiences, Data Locker) sit behind Enterprise
- Enterprise pricing is quote-only and grows with conversion volume
- Dashboard and data model have a steep learning curve
Rockerbox · Key features
- MTA
- MMM
- Incrementality
- Data centralization
- Offline channels
- Warehouse export
Cons
- Expensive
- Complex
- Implementation
AppsFlyer vs Rockerbox: FAQ
Do AppsFlyer and Rockerbox have a free plan?
Yes, both AppsFlyer and Rockerbox have a free plan; paid plans add more usage and features.
Which is better for small businesses, AppsFlyer or Rockerbox?
AppsFlyer lists small businesses as a core audience, while Rockerbox is aimed more at enterprise.