AppsFlyer vs Related Digital

AppsFlyer is a mobile measurement partner (MMP): it tells app marketers which ad network, campaign and creative produced each install, signup or purchase. The company was founded in Israel in 2011 by Oren Kaniel and Reshef Mann, is headquartered in San Francisco and runs its main R&D center in Herzliya. Ad networks widely accept it as the neutral referee for paid installs.

Beyond last-touch attribution, the platform covers SKAdNetwork measurement for iOS, OneLink deep links, Protect360 fraud protection, incrementality testing, cost aggregation, creative analytics, Audiences for segment syncing and Data Locker for raw data export to your warehouse. Packaging is simple at the low end: Zero is free for owned media, Growth is pay as you go per attributed conversion, and Enterprise bundles the premium suites under a custom contract.

AppsFlyer fits app businesses that spend real money on user acquisition across several networks. It is heavy for a web-only store, where Triple Whale or Northbeam model ad spend for Shopify brands more directly, and it is not a product analytics tool like Firebase or a CDP like Segment. Its closest rivals are Adjust, Branch and Singular, which differ mainly in pricing and deep-linking strength.

In July 2025 AppsFlyer launched an MCP server that lets Claude and other LLM tools query attribution data in plain language, and it has since grown into an Agentic AI Suite with Agent Hub and an AI assistant. Organic installs are not billed, so only attributed paid conversions drive the Growth bill.

Related Digital is a marketing technology company that grew out of Euro.message, one of the first email marketing service providers in Turkey, and later combined it with web personalization technology under a single brand. It serves brands in Turkey and in several international markets, with a focus on high-volume messaging and personalization for retail, banking, telecommunications and e-commerce.

The platform covers email marketing with strong deliverability practices, SMS, mobile and web push notifications, and in-app messages. Web and app personalization shows targeted content, pop-ups and product recommendations based on behavior, and a customer data platform brings together customer profiles and events for segmentation. Journey automation triggers messages on events such as abandoned carts, sign-ups or inactivity, and reporting tracks campaign and revenue performance. Related Digital is sold through custom contracts with implementation and support, and local account teams work with clients in Turkish.

It suits mid-size and large Turkish brands that send large volumes of email and SMS, need local support and want messaging and personalization from one vendor with experience of Turkish regulations such as the commercial electronic message rules and the İYS consent system. It is complex and costly for small teams and less known outside its core markets. Insider is its main local rival with a broader global footprint, Dengage is another Turkish platform in the same space, and Mailchimp, Brevo or Klaviyo are simpler self-serve choices for smaller businesses.