Happy Valley

AppsFlyer vs Raah.dev

AppsFlyer and Raah.dev are both analytics tools. AppsFlyer is aimed at enterprise and small businesses, while Raah.dev is aimed at developers and small businesses. Both have a free plan.

AppsFlyer

Mobile attribution and marketing measurement for app teams

Raah.dev

Revenue analytics and real-user API monitoring in one dashboard

PricingFreemiumFreemium · $9
Starting priceNot published$9/mo
Free planYesYes
Free trial——
Built forEnterprise, Small businesses, Developers, AgenciesDevelopers, Small businesses, Freelancers
Platformswebweb
CountryUS · 2011—
Rating——

Choose AppsFlyer if

App companies spending on paid user acquisition across several ad networks that need a neutral, network-accepted source of attribution.

  • Industry-standard MMP that nearly every ad network already integrates with
  • Free tier and pay-per-conversion Growth plan lower the entry cost
  • Organic installs are not counted toward billable conversions

Look elsewhere if: Web-only ecommerce brands or teams that mainly need product analytics (Triple Whale, Northbeam or Firebase).

Choose Raah.dev if

Indie hackers and small SaaS teams that want revenue attribution and real-user performance data in one cheap dashboard.

  • Revenue and performance data side by side in one tool
  • Single script setup with no SDK or build step
  • Generous free plan with 100K events a month

Look elsewhere if: Teams that need mature product analytics, session replay or full backend APM (PostHog, Plausible).

AppsFlyer vs Raah.dev pricing

AppsFlyer

  • Zero$0Owned media only; 12K free conversions in year one
  • Growth$0.07/conversionPay as you go after 12K free conversions; paid attribution
  • EnterpriseCustomFraud protection, ROAS, LTV, AI insights; contact sales

Raah.dev

  • Free$01 site, 100K events and requests/mo, 30-day retention
  • Pro$9/mo5 sites, 1M events, 90-day retention, 3 uptime monitors
  • Premium$25/mo10 sites, 5M events, 365-day retention, custom status domain

AppsFlyer · Key features

  • Install and in-app event attribution across thousands of ad networks
  • SKAdNetwork (SKAN) measurement and conversion value management for iOS
  • OneLink deep links that route users to the right in-app screen
  • Protect360 fraud detection for install hijacking, bots and click flooding
  • Incrementality testing to prove real lift from user acquisition
  • Data Locker raw data export to BigQuery, Snowflake and S3

Cons

  • Most valuable suites (Protect360, Audiences, Data Locker) sit behind Enterprise
  • Enterprise pricing is quote-only and grows with conversion volume
  • Dashboard and data model have a steep learning curve

Raah.dev · Key features

  • Revenue attribution that ties confirmed payments to visits
  • Funnels, journeys, retention and channel quality reports
  • Real-user API latency and errors by region, ISP and browser phase
  • Core Web Vitals and third-party script monitoring
  • Stripe connection via restricted key plus server-side payment events
  • Email alerts on latency, errors and traffic, webhooks on paid plans

Cons

  • Very young product with a short track record
  • Stripe is the only native payment integration
  • Slack alerts are still marked as upcoming

AppsFlyer vs Raah.dev: FAQ

Do AppsFlyer and Raah.dev have a free plan?

Yes, both AppsFlyer and Raah.dev have a free plan; paid plans add more usage and features.

Not sure yet?