AppsFlyer vs Pirsch
AppsFlyer and Pirsch are both analytics tools. AppsFlyer is aimed at enterprise and small businesses, while Pirsch is aimed at developers and freelancers. Only AppsFlyer has a free plan.
Mobile attribution and marketing measurement for app teams
Cookie-free analytics with a server-side option
| Pricing | Freemium | Paid · $6 |
| Starting price | Not published | $6/mo |
| Free plan | Yes | No |
| Free trial | — | 30 days |
| Built for | Enterprise, Small businesses, Developers, Agencies | Developers, Freelancers |
| Platforms | web | web |
| Country | US · 2011 | DE · 2020 |
| Rating | — | — |
Choose AppsFlyer if
App companies spending on paid user acquisition across several ad networks that need a neutral, network-accepted source of attribution.
- Industry-standard MMP that nearly every ad network already integrates with
- Free tier and pay-per-conversion Growth plan lower the entry cost
- Organic installs are not counted toward billable conversions
Look elsewhere if: Web-only ecommerce brands or teams that mainly need product analytics (Triple Whale, Northbeam or Firebase).
Choose Pirsch if
Privacy-focused sites in Europe.
- GDPR-friendly
- Server-side option
- Affordable
Look elsewhere if: Product analytics.
AppsFlyer vs Pirsch pricing
AppsFlyer
- Zero$0Owned media only; 12K free conversions in year one
- Growth$0.07/conversionPay as you go after 12K free conversions; paid attribution
- EnterpriseCustomFraud protection, ROAS, LTV, AI insights; contact sales
Pirsch
- Standard$6/mo10k pageviews, 50 websites, unlimited members
- Plus$12/mo10k pageviews, unlimited sites, funnels, A/B tests, white label
- EnterpriseCustomOn-premise, SAML SSO, raw data access
AppsFlyer · Key features
- Install and in-app event attribution across thousands of ad networks
- SKAdNetwork (SKAN) measurement and conversion value management for iOS
- OneLink deep links that route users to the right in-app screen
- Protect360 fraud detection for install hijacking, bots and click flooding
- Incrementality testing to prove real lift from user acquisition
- Data Locker raw data export to BigQuery, Snowflake and S3
Cons
- Most valuable suites (Protect360, Audiences, Data Locker) sit behind Enterprise
- Enterprise pricing is quote-only and grows with conversion volume
- Dashboard and data model have a steep learning curve
Pirsch · Key features
- Cookie-free tracking
- Server-side integration
- Funnels and events
- API
- Dashboards
- EU hosting
Cons
- Smaller brand
- Fewer integrations
- Basic UI
AppsFlyer vs Pirsch: FAQ
Do AppsFlyer and Pirsch have a free plan?
AppsFlyer has a free plan. Pirsch has no free plan, a 30-day free trial.
Which is better for small businesses, AppsFlyer or Pirsch?
AppsFlyer lists small businesses as a core audience, while Pirsch is aimed more at developers and freelancers.