AppsFlyer vs Madgicx
AppsFlyer and Madgicx are both ad management & attribution tools. AppsFlyer is aimed at enterprise and small businesses, while Madgicx is aimed at E-commerce and agencies. Only AppsFlyer has a free plan.
Mobile attribution and marketing measurement for app teams
AI optimization for Meta ads
| Pricing | Freemium | Paid |
| Starting price | Not published | Not published |
| Free plan | Yes | No |
| Free trial | — | 7 days |
| Built for | Enterprise, Small businesses, Developers, Agencies | E-commerce, Agencies |
| Platforms | web | web |
| Country | US · 2011 | IL · 2018 |
| Rating | — | — |
Choose AppsFlyer if
App companies spending on paid user acquisition across several ad networks that need a neutral, network-accepted source of attribution.
- Industry-standard MMP that nearly every ad network already integrates with
- Free tier and pay-per-conversion Growth plan lower the entry cost
- Organic installs are not counted toward billable conversions
Look elsewhere if: Web-only ecommerce brands or teams that mainly need product analytics (Triple Whale, Northbeam or Firebase).
Choose Madgicx if
E-commerce brands heavy on Meta ads.
- Strong Meta creative insights
- Automation saves time
- Free trial to start
Look elsewhere if: Search-first advertisers.
AppsFlyer vs Madgicx pricing
AppsFlyer
- Zero$0Owned media only; 12K free conversions in year one
- Growth$0.07/conversionPay as you go after 12K free conversions; paid attribution
- EnterpriseCustomFraud protection, ROAS, LTV, AI insights; contact sales
Madgicx
- Pro Complete (with AI)CustomPrice shown in app; depends on monthly ad spend
- Tracking Pro add-on$49/moPer connected account
AppsFlyer · Key features
- Install and in-app event attribution across thousands of ad networks
- SKAdNetwork (SKAN) measurement and conversion value management for iOS
- OneLink deep links that route users to the right in-app screen
- Protect360 fraud detection for install hijacking, bots and click flooding
- Incrementality testing to prove real lift from user acquisition
- Data Locker raw data export to BigQuery, Snowflake and S3
Cons
- Most valuable suites (Protect360, Audiences, Data Locker) sit behind Enterprise
- Enterprise pricing is quote-only and grows with conversion volume
- Dashboard and data model have a steep learning curve
Madgicx · Key features
- Creative insights and analytics
- Audience launcher
- Automation tactics and rules
- AI ad copy and creatives
- Cross-channel reporting
- One-click reports
Cons
- Meta-focused
- Automation needs oversight
- Learning curve
AppsFlyer vs Madgicx: FAQ
Do AppsFlyer and Madgicx have a free plan?
AppsFlyer has a free plan. Madgicx has no free plan, a 7-day free trial.
Which is better for small businesses, AppsFlyer or Madgicx?
AppsFlyer lists small businesses as a core audience, while Madgicx is aimed more at E-commerce and agencies.