AppsFlyer vs Hyros
AppsFlyer and Hyros are both ad management & attribution tools. AppsFlyer is aimed at enterprise and small businesses, while Hyros is aimed at small businesses and agencies. Only AppsFlyer has a free plan.
AppsFlyer
Mobile attribution and marketing measurement for app teams
Hyros
Call and sales attribution for info and high-ticket businesses
| Pricing | Freemium | Paid |
| Starting price | Not published | Not published |
| Free plan | Yes | No |
| Free trial | — | — |
| Built for | Enterprise, Small businesses, Developers, Agencies | Small businesses, Agencies |
| Platforms | web | web |
| Country | US · 2011 | US · 2019 |
| Rating | — | — |
Choose AppsFlyer if
App companies spending on paid user acquisition across several ad networks that need a neutral, network-accepted source of attribution.
- Industry-standard MMP that nearly every ad network already integrates with
- Free tier and pay-per-conversion Growth plan lower the entry cost
- Organic installs are not counted toward billable conversions
Look elsewhere if: Web-only ecommerce brands or teams that mainly need product analytics (Triple Whale, Northbeam or Firebase).
Choose Hyros if
Info businesses and high-ticket funnels.
- Accurate funnel attribution
- Good for high-ticket offers
- Improves ad optimization
Look elsewhere if: Shopify DTC (Triple Whale).
AppsFlyer vs Hyros pricing
AppsFlyer
- Zero$0Owned media only; 12K free conversions in year one
- Growth$0.07/conversionPay as you go after 12K free conversions; paid attribution
- EnterpriseCustomFraud protection, ROAS, LTV, AI insights; contact sales
Hyros
- One planCustomPriced by revenue tracked; quoted on setup call
AppsFlyer · Key features
- Install and in-app event attribution across thousands of ad networks
- SKAdNetwork (SKAN) measurement and conversion value management for iOS
- OneLink deep links that route users to the right in-app screen
- Protect360 fraud detection for install hijacking, bots and click flooding
- Incrementality testing to prove real lift from user acquisition
- Data Locker raw data export to BigQuery, Snowflake and S3
Cons
- Most valuable suites (Protect360, Audiences, Data Locker) sit behind Enterprise
- Enterprise pricing is quote-only and grows with conversion volume
- Dashboard and data model have a steep learning curve
Hyros · Key features
- Click and call tracking
- Long sales cycle attribution
- Ad platform conversion feedback
- Funnel and CRM integrations
- LTV reporting
- AI ad optimization
Cons
- Pricing opaque
- Onboarding required
- Niche positioning
AppsFlyer vs Hyros: FAQ
Do AppsFlyer and Hyros have a free plan?
AppsFlyer has a free plan. Hyros has no free plan.