AppsFlyer vs Fraud Blocker
AppsFlyer and Fraud Blocker are both ad management & attribution tools. AppsFlyer is aimed at enterprise and small businesses, while Fraud Blocker is aimed at small businesses and agencies. Only AppsFlyer has a free plan.
Mobile attribution and marketing measurement for app teams
Click fraud detection and blocking for Google and Meta ad campaigns
| Pricing | Freemium | Paid · $79 |
| Starting price | Not published | $79/mo |
| Free plan | Yes | No |
| Free trial | — | 7 days |
| Built for | Enterprise, Small businesses, Developers, Agencies | Small businesses, Agencies, E-commerce |
| Platforms | web | web |
| Country | US · 2011 | US · 2019 |
| Rating | — | — |
Choose AppsFlyer if
App companies spending on paid user acquisition across several ad networks that need a neutral, network-accepted source of attribution.
- Industry-standard MMP that nearly every ad network already integrates with
- Free tier and pay-per-conversion Growth plan lower the entry cost
- Organic installs are not counted toward billable conversions
Look elsewhere if: Web-only ecommerce brands or teams that mainly need product analytics (Triple Whale, Northbeam or Firebase).
Choose Fraud Blocker if
Small businesses and agencies running Google or Meta lead campaigns that lose budget to bots and competitor clicks.
- Blocks invalid clicks on Google Ads and Meta automatically
- Explains why each visitor was blocked
- No contracts, cancel anytime, 7-day trial
Look elsewhere if: Advertisers who mainly buy on TikTok, LinkedIn or Reddit, or who need revenue attribution rather than blocking (Hyros, Cometly).
AppsFlyer vs Fraud Blocker pricing
AppsFlyer
- Zero$0Owned media only; 12K free conversions in year one
- Growth$0.07/conversionPay as you go after 12K free conversions; paid attribution
- EnterpriseCustomFraud protection, ROAS, LTV, AI insights; contact sales
Fraud Blocker
- Starter$79/mo5,000 ad clicks, 1 website, 3 team members; 20% off annually
- Pro$99/mo25,000 ad clicks, 50 websites, 10 team members; ~15% off annually
- Enterprise$489+/mo250,000+ clicks, unlimited sites and users, 12-month data
AppsFlyer · Key features
- Install and in-app event attribution across thousands of ad networks
- SKAdNetwork (SKAN) measurement and conversion value management for iOS
- OneLink deep links that route users to the right in-app screen
- Protect360 fraud detection for install hijacking, bots and click flooding
- Incrementality testing to prove real lift from user acquisition
- Data Locker raw data export to BigQuery, Snowflake and S3
Cons
- Most valuable suites (Protect360, Audiences, Data Locker) sit behind Enterprise
- Enterprise pricing is quote-only and grows with conversion volume
- Dashboard and data model have a steep learning curve
Fraud Blocker · Key features
- Automatic scoring and blocking of bots, competitor clicks and click farms
- AI detection with a plain-language reason for every block
- Device fingerprinting plus VPN and proxy blocking
- Custom blocking rules with one-click unblock and whitelist
- Email verification on lead forms
- Visitor enrichment with 50+ data points per click
Cons
- Automatic blocking only on Google and Meta
- Starter covers just 5,000 clicks and one website
- AI detection, email verification and white label not on Starter
AppsFlyer vs Fraud Blocker: FAQ
Do AppsFlyer and Fraud Blocker have a free plan?
AppsFlyer has a free plan. Fraud Blocker has no free plan, a 7-day free trial.