AppsFlyer vs Cometly
AppsFlyer and Cometly are both ad management & attribution tools. AppsFlyer is aimed at enterprise and small businesses, while Cometly is aimed at E-commerce and agencies. Only AppsFlyer has a free plan.
Mobile attribution and marketing measurement for app teams
Ad attribution with server-side conversion sync for paid media teams
| Pricing | Freemium | Paid |
| Starting price | Not published | Not published |
| Free plan | Yes | No |
| Free trial | — | — |
| Built for | Enterprise, Small businesses, Developers, Agencies | E-commerce, Agencies, Small businesses |
| Platforms | web | web |
| Country | US · 2011 | US · 2021 |
| Rating | — | — |
Choose AppsFlyer if
App companies spending on paid user acquisition across several ad networks that need a neutral, network-accepted source of attribution.
- Industry-standard MMP that nearly every ad network already integrates with
- Free tier and pay-per-conversion Growth plan lower the entry cost
- Organic installs are not counted toward billable conversions
Look elsewhere if: Web-only ecommerce brands or teams that mainly need product analytics (Triple Whale, Northbeam or Firebase).
Choose Cometly if
Performance marketers and agencies spending heavily on Meta and Google who need revenue-level attribution and server-side conversion sync.
- Feeds cleaner conversion data back to ad platform algorithms
- Connects ad spend to CRM pipeline, not just ecommerce checkouts
- Unlimited ad platform connections on both plans
Look elsewhere if: Shopify-first brands or small advertisers wanting self-serve, low-cost analytics (Triple Whale, Northbeam or Hyros may fit better).
AppsFlyer vs Cometly pricing
AppsFlyer
- Zero$0Owned media only; 12K free conversions in year one
- Growth$0.07/conversionPay as you go after 12K free conversions; paid attribution
- EnterpriseCustomFraud protection, ROAS, LTV, AI insights; contact sales
Cometly
- CoreCustom quotePriced by monthly pageviews; attribution, CAPI sync, AI Ads Manager
- EnterpriseCustom quoteAdds warehouse sync, API, MCP and a dedicated team
AppsFlyer · Key features
- Install and in-app event attribution across thousands of ad networks
- SKAdNetwork (SKAN) measurement and conversion value management for iOS
- OneLink deep links that route users to the right in-app screen
- Protect360 fraud detection for install hijacking, bots and click flooding
- Incrementality testing to prove real lift from user acquisition
- Data Locker raw data export to BigQuery, Snowflake and S3
Cons
- Most valuable suites (Protect360, Audiences, Data Locker) sit behind Enterprise
- Enterprise pricing is quote-only and grows with conversion volume
- Dashboard and data model have a steep learning curve
Cometly · Key features
- First-party pixel plus server-side tracking that survives browser restrictions
- Multi-touch attribution models comparing first, last and linear credit
- Conversion API sync back to Meta, Google, TikTok, LinkedIn and Reddit
- Account and customer journey views from first click to closed revenue
- AI Ads Manager for analyzing and adjusting campaigns from one screen
- Custom dashboards joining ad spend with CRM and Stripe revenue
Cons
- No free trial and no public pricing
- Small team and company, so roadmap and support depend on few people
- Setup requires CRM, pixel and ad account work before data is useful
AppsFlyer vs Cometly: FAQ
Do AppsFlyer and Cometly have a free plan?
AppsFlyer has a free plan. Cometly has no free plan.