Appcues vs WalkMe
Appcues and WalkMe are both product adoption & onboarding tools. Appcues is aimed at small businesses and enterprise, while WalkMe is aimed at enterprise.
Product adoption platform for SaaS
SAP-owned digital adoption platform for enterprise software rollouts
| Pricing | Paid | Paid |
| Starting price | Not published | Not published |
| Free plan | No | No |
| Free trial | — | — |
| Built for | Small businesses, Enterprise | Enterprise |
| Platforms | web, ios, android | web, windows |
| Country | US · 2013 | IL · 2011 |
| Rating | — | — |
Choose Appcues if
Growth-stage SaaS with budget for adoption tooling, including mobile.
- Mature and reliable
- Web and mobile support
- Strong integrations
Look elsewhere if: Budget-conscious startups (UserGuiding, Product Fruits).
Choose WalkMe if
Large enterprises, especially SAP customers, that need to drive adoption of complex internal software at scale.
- Deep coverage of major enterprise apps, including SAP GUI
- Strong analytics on how employees really use software
- Backed by SAP, with long-term roadmap security
Look elsewhere if: Startups and SaaS teams that only need product tours and onboarding checklists (Appcues, UserGuiding, Userpilot).
Appcues vs WalkMe pricing
Appcues
- StartCustomUp to 3,000 MAUs, 10 published experiences
- GrowCustomFrom 3,000 MAUs, 25 published experiences
- EnterpriseCustomCustom MAUs, 100 experiences, priority support
WalkMe
- For employeesCustomQuote only; Discovery, workflow automation, SAP GUI
- For customersCustomQuote only; guidance and analytics for customer apps
Appcues · Key features
- No-code flows, modals and tooltips
- Checklists and launchpads
- Mobile SDKs for iOS, Android, React Native
- Surveys and NPS
- Segmentation and goals
- Analytics and integrations
Cons
- Expensive
- MAU-based pricing
- Advanced features on Grow
WalkMe · Key features
- No-code editor for walk-throughs, tooltips, launchers and task lists
- DeepUI element detection that survives application UI changes
- Adoption, workflow and form analytics across enterprise apps
- Discovery and license optimization to find unused software seats
- WalkMe AI with pinned, proactive and on-demand assistance
- Action Bar that brings guidance into every application
Cons
- Quote-only pricing that is high for mid-sized companies
- Implementation often needs dedicated builders or consultants
- Steep learning curve for the editor and rules engine
Appcues vs WalkMe: FAQ
Do Appcues and WalkMe have a free plan?
Appcues has no free plan. WalkMe has no free plan.
Which is better for small businesses, Appcues or WalkMe?
Appcues lists small businesses as a core audience, while WalkMe is aimed more at enterprise.