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AmzDL vs AppsFlyer

AmzDL and AppsFlyer are both analytics tools. AmzDL is aimed at small businesses and agencies, while AppsFlyer is aimed at enterprise and small businesses. Both have a free plan.

AmzDL

Download Amazon product videos, images and reviews

AppsFlyer

Mobile attribution and marketing measurement for app teams

PricingFreemium · $8Freemium
Starting price$7.99/moNot published
Free planYesYes
Free trial——
Built forSmall businesses, Agencies, E-commerceEnterprise, Small businesses, Developers, Agencies
Platformsbrowser-extensionweb
Country—US · 2011
Rating——

Choose AmzDL if

Choose AppsFlyer if

App companies spending on paid user acquisition across several ad networks that need a neutral, network-accepted source of attribution.

  • Industry-standard MMP that nearly every ad network already integrates with
  • Free tier and pay-per-conversion Growth plan lower the entry cost
  • Organic installs are not counted toward billable conversions

Look elsewhere if: Web-only ecommerce brands or teams that mainly need product analytics (Triple Whale, Northbeam or Firebase).

AmzDL vs AppsFlyer pricing

AmzDL

    AppsFlyer

    • Zero$0Owned media only; 12K free conversions in year one
    • Growth$0.07/conversionPay as you go after 12K free conversions; paid attribution
    • EnterpriseCustomFraud protection, ROAS, LTV, AI insights; contact sales

    AmzDL · Key features

      AppsFlyer · Key features

      • Install and in-app event attribution across thousands of ad networks
      • SKAdNetwork (SKAN) measurement and conversion value management for iOS
      • OneLink deep links that route users to the right in-app screen
      • Protect360 fraud detection for install hijacking, bots and click flooding
      • Incrementality testing to prove real lift from user acquisition
      • Data Locker raw data export to BigQuery, Snowflake and S3

      Cons

      • Most valuable suites (Protect360, Audiences, Data Locker) sit behind Enterprise
      • Enterprise pricing is quote-only and grows with conversion volume
      • Dashboard and data model have a steep learning curve

      AmzDL vs AppsFlyer: FAQ

      Do AmzDL and AppsFlyer have a free plan?

      Yes, both AmzDL and AppsFlyer have a free plan; paid plans add more usage and features.

      Not sure yet?