Amplitude vs WinnerAdSpy
Amplitude and WinnerAdSpy are both analytics tools. Amplitude is aimed at small businesses and enterprise, while WinnerAdSpy is aimed at agencies and small businesses. Only Amplitude has a free plan.
Product analytics, session replay and experiments for digital teams
Ad creative intelligence that scores competitor ads for mobile apps
| Pricing | Freemium | Paid · $9 |
| Starting price | Not published | $9/mo |
| Free plan | Yes | No |
| Free trial | — | — |
| Built for | Small businesses, Enterprise, Developers | Agencies, Small businesses |
| Platforms | web | web |
| Country | US · 2012 | US |
| Rating | — | — |
Choose Amplitude if
Product-led SaaS, mobile and e-commerce teams that want self-serve behavioral analytics with replay and experiments on one data model.
- Free plan with 2M events, replay and experiments is generous
- Self-serve charts that product managers can build without analysts
- Analytics, replay, experiments and guides share one data model
Look elsewhere if: Small marketing sites that only need traffic reports or engineering-led teams wanting open source and transparent usage pricing (Google Analytics, PostHog).
Choose WinnerAdSpy if
Indie app developers, game studios and small user acquisition teams that want cheap, scored competitor creative research.
- Low entry price at $9 a month
- Focused on mobile apps and games rather than generic ecommerce ads
- Scores explain why a creative is considered a winner
Look elsewhere if: Large publishers that need multi-network spend estimates and market data (Sensor Tower, SocialPeta).
Amplitude vs WinnerAdSpy pricing
Amplitude
- Free$02M events/mo, session replay, 1 experiment, AI agents
- PlusFrom $0Event-based above 2M free events, up to 70M; card required
- GrowthCustomCustom event-based pricing; A/B testing, predictions, SSO
- EnterpriseCustomRBAC, SCIM, data access controls, account manager
WinnerAdSpy
- Pro Monthly$9/moUnlimited creative views, winner scores, competitor breakdowns
- Pro Yearly$79/yrSame Pro access billed once a year
Amplitude · Key features
- Funnels, retention, cohorts and user journey analysis without SQL
- Session replay and heatmaps linked to analytics charts
- Feature flags, A/B/n tests and web experimentation
- In-app guides and surveys built on the Command AI acquisition
- AI agents that monitor metrics and explain changes, plus an MCP server
- Audience activation syncs to ad, CRM and messaging tools
Cons
- Growth and Enterprise prices are not published and can be steep
- Plus overage rates beyond 2M events are not shown on the pricing page
- Instrumentation and taxonomy planning take real setup effort
WinnerAdSpy · Key features
- Creative Library searchable by app or developer across ad formats
- Winner, Loser or Learning label on each creative
- 0 to 100 Winner Score covering hook, visuals, messaging and CTA
- Competitor Listening alerts from an App Store or Google Play link
- Filters by platform, win rate, date and format
- MCP server for ChatGPT, Claude and Gemini
Cons
- Paid plans are non-refundable except where law requires
- No free trial; only limited browsing before subscribing
- Network coverage beyond Meta is not clearly documented
Amplitude vs WinnerAdSpy: FAQ
Do Amplitude and WinnerAdSpy have a free plan?
Amplitude has a free plan. WinnerAdSpy has no free plan.