Amplitude vs Equals
Amplitude and Equals are both analytics tools. Amplitude is aimed at small businesses and enterprise, while Equals is aimed at small businesses and developers. Only Amplitude has a free plan.
Amplitude
Product analytics, session replay and experiments for digital teams
Equals
Spreadsheet connected to your database and Stripe
| Pricing | Freemium | Paid · $2000 |
| Starting price | Not published | $2000/mo |
| Free plan | Yes | No |
| Free trial | — | — |
| Built for | Small businesses, Enterprise, Developers | Small businesses, Developers |
| Platforms | web | web |
| Country | US · 2012 | US · 2021 |
| Rating | — | — |
Choose Amplitude if
Product-led SaaS, mobile and e-commerce teams that want self-serve behavioral analytics with replay and experiments on one data model.
- Free plan with 2M events, replay and experiments is generous
- Self-serve charts that product managers can build without analysts
- Analytics, replay, experiments and guides share one data model
Look elsewhere if: Small marketing sites that only need traffic reports or engineering-led teams wanting open source and transparent usage pricing (Google Analytics, PostHog).
Choose Equals if
Startup finance and ops teams.
- Live data
- Versioning
- Finance-friendly
Look elsewhere if: Casual users.
Amplitude vs Equals pricing
Amplitude
- Free$02M events/mo, session replay, 1 experiment, AI agents
- PlusFrom $0Event-based above 2M free events, up to 70M; card required
- GrowthCustomCustom event-based pricing; A/B testing, predictions, SSO
- EnterpriseCustomRBAC, SCIM, data access controls, account manager
Equals
- Essential$24k/yearUnlimited seats, 3 connectors, 6-hr sync
- Business$36k/year5 connectors or warehouse, 1-hr sync, writeback
- Enterprise$60k/yearUnlimited connectors, 15-min sync, Enterprise SSO
Amplitude · Key features
- Funnels, retention, cohorts and user journey analysis without SQL
- Session replay and heatmaps linked to analytics charts
- Feature flags, A/B/n tests and web experimentation
- In-app guides and surveys built on the Command AI acquisition
- AI agents that monitor metrics and explain changes, plus an MCP server
- Audience activation syncs to ad, CRM and messaging tools
Cons
- Growth and Enterprise prices are not published and can be steep
- Plus overage rates beyond 2M events are not shown on the pricing page
- Instrumentation and taxonomy planning take real setup effort
Equals · Key features
- Live SQL queries in sheets
- SaaS integrations
- Versioning
- Scheduled reports
- Dashboards
- Familiar spreadsheet
Cons
- High annual contract prices
- Smaller ecosystem
- Requires SQL for best use
Amplitude vs Equals: FAQ
Do Amplitude and Equals have a free plan?
Amplitude has a free plan. Equals has no free plan.