Ahrefs vs Notra
Ahrefs and Notra are both SEO tools tools. Ahrefs is aimed at agencies and small businesses, while Notra is aimed at small businesses and enterprise. Ahrefs costs less, from $29/mo versus $100/mo for Notra. Both have a free plan.
Backlink index and SEO toolset
GEO platform that tracks and improves how AI engines recommend you
| Pricing | Freemium · $29 | Freemium · $100 |
| Starting price | $29/mo | $100/mo |
| Free plan | Yes | Yes |
| Free trial | — | — |
| Built for | Agencies, Small businesses, Enterprise | Small businesses, Enterprise, Agencies |
| Platforms | web | web |
| Country | SG · 2010 | — |
| Rating | — | — |
Choose Ahrefs if
SEO professionals, agencies and content-driven companies that need reliable backlink and keyword data.
- Backlink data breadth and freshness
- Clean, fast UI with excellent documentation
- Traffic estimates are useful for competitor analysis
Look elsewhere if: Small businesses needing basic rank tracking and audits (Seobility, Mangools, SE Ranking) or teams also running paid ads (Semrush).
Choose Notra if
B2B marketing teams and agencies that want to measure and improve how AI assistants recommend their brand.
- Tracks many engines including Grok and DeepSeek
- Free plan offers real AI traffic analytics
- Combines monitoring and content creation in one tool
Look elsewhere if: Small sites that want cheap monitoring or a full classic SEO suite (Otterly.AI, Semrush).
Ahrefs vs Notra pricing
Ahrefs
- Ahrefs Free$0Free tier; limits not listed on pricing page
- Starter$29/moEntry plan; limits not listed on pricing page
- Lite$129/mo750 tracked keywords, 100k crawl credits; save 17% yearly
- Standard$249/mo2,000 keywords, 500k crawl credits, +$60/mo per user
- Advanced$449/mo5,000 keywords, 1.5M crawl credits, 5 years history
Notra
- Free$01M AI traffic events/mo
- Starter$100/mo2,000 AI answers/mo, 1 project; $1,000/yr billed annually
- Growth$250/mo6,000 AI answers/mo, 3 projects; $2,500/yr billed annually
- Scale$550/mo12,000 AI answers/mo, 10 projects; $5,500/yr billed annually
- EnterpriseCustomUnlimited usage, zero data retention included
Ahrefs · Key features
- Site Explorer: backlinks, referring domains, organic keywords, traffic estimates
- Keywords Explorer with difficulty, traffic potential and SERP overview
- Site Audit with JavaScript rendering and scheduled crawls
- Rank Tracker with mobile and local tracking
- Content Explorer for link prospecting and topic research
- Brand Radar and AI Overviews visibility reports
Cons
- Core plans are expensive; credits on Lite and Standard
- No PPC or social features like Semrush
- Historical data gated by plan
Notra · Key features
- Mention rate and average position across ChatGPT, Claude, Gemini and more
- Share of voice against direct and indirect competitors
- AI Crawl Analytics attributing traffic from 66 known AI agents
- Content gap analysis with opportunity scores
- Full answer review with cited pages and simulated follow-ups
- Write feature for guides, listicles, comparisons and social posts
Cons
- Paid plans start at $100 a month ($1,000 billed yearly)
- Starter covers only one project
- Zero data retention costs 20% extra below Enterprise
Ahrefs vs Notra: FAQ
Which is cheaper, Ahrefs or Notra?
Ahrefs starts at $29/mo and Notra at $100/mo. Both prices are checked on the vendors' own pricing pages.
Do Ahrefs and Notra have a free plan?
Yes, both Ahrefs and Notra have a free plan; paid plans add more usage and features.