Agorapulse vs Sendible

Agorapulse is a social media management suite built in Paris. It was founded in 2010 by Emeric Ernoult and Benoît Hédiard, grew largely self-funded, raised a €16.5 million round in 2019, and in May 2025 bought the French social listening tool Mention. It says more than 31,000 social media managers use it daily. Its core job is to let a team publish, answer every comment and message from one inbox, listen to brand mentions and prove the return on social work.

It covers Facebook, Instagram, X, LinkedIn, Pinterest, TikTok, YouTube, Threads, Bluesky and Google Business Profile. Pricing is per user: Standard covers scheduling and a unified inbox, Professional adds ad comment monitoring, assignments and team reports, and Advanced adds automated moderation rules, bulk actions, ROI analysis and competitor benchmarking. Every plan includes 10 social profiles, with extra profiles at $10 to $15 a month. The long-running free plan was discontinued on July 6, 2026; users were offered a free tier of Archie, its AI tool that turns articles and videos into posts, instead.

Agorapulse fits agencies and in-house teams for whom community management is the heavy part of the job; its inbox and moderation tools are among the best in the category, and support is fast. It falls short on per-user cost for large teams. Hootsuite has more integrations, Sprout Social deeper analytics at a higher price, and Buffer or Later are cheaper for solo publishing.

Buying tip: since prices are per user, give seats only to people who answer the inbox and use approvals for occasional contributors.

Sendible is a social media management platform aimed at agencies and teams that run many brands at once. Gavin Hammar started it in London in 2009, and in March 2021 it was acquired by Traject, a group of digital marketing tools backed by Alpine Software Group (ASG). Its core job is to let one team plan, publish, monitor and report on social content for many clients without logging in and out of each account.

Sendible offers a unified publishing calendar, bulk scheduling, an evergreen queue that recycles top posts, a priority inbox for replies and mentions, approval flows, campaign tagging and scheduled client reports. Client Connect lets customers link their own social accounts without sharing passwords. Plans are priced by workspaces and social profiles rather than seats: every tier includes unlimited users, and each workspace holds six profiles. There is no free plan, only a 14-day trial without a card.

It suits agencies and multi-location businesses that need client separation, approvals and white-label reporting at a mid-market price. Hootsuite and Sprout Social offer deeper listening and enterprise analytics but cost much more per seat; Buffer is cheaper and simpler but weaker on approvals and client reporting.

Plans are built around Workspaces, the newest release: Core starts at $35 per month and annual billing saves about 15 percent. Before you buy, check that every network you need is supported, since the integrations page lists Facebook, Instagram, LinkedIn, TikTok, Threads and Google Business Profile.