Adyen vs Shopier

Adyen is a global payments company founded in Amsterdam in 2006 by Pieter van der Does and Arnout Schuijff, and listed on Euronext Amsterdam since 2018. Adyen runs its own acquiring, processing and risk stack in one system, so a merchant gets one contract and one report for card payments, local payment methods and in-store terminals across many countries. Customers include Uber, Microsoft, eBay and OpenAI.

The platform covers online checkout through Drop-in and Components SDKs, point-of-sale terminals, Tap to Pay on phones, RevenueProtect fraud scoring, network tokenization, payouts, and Adyen for Platforms for marketplaces that onboard and pay sub-merchants. Pricing is published and usage-based: a fixed $0.13 processing fee per transaction plus a payment method fee, such as Interchange++ plus 0.60% for Visa and Mastercard. There are no setup or monthly fees, though a minimum invoice can apply depending on industry.

Adyen fits large retailers, travel and mobility companies, and marketplaces processing high volumes across several regions, where unified data and acquiring margins matter. It is a poor fit for small shops: onboarding is sales-led, integration needs developers, and support is tuned for enterprise accounts. Stripe is easier for startups and SaaS billing, PayPal brings consumer wallet reach, and Square suits small in-person sellers.

Adyen keeps growing: H1 2026 net revenue was about EUR 1.3 billion, up 19% year on year, and in July 2026 it completed the acquisitions of Talon.One (loyalty and promotions) and Orb (usage-based billing).

Shopier is a Turkish online sales and payment platform that lets individuals and small businesses sell without building a full e-commerce site or obtaining their own virtual POS. Sellers create a simple store page or individual product and payment links, share them on Instagram, WhatsApp, Facebook or anywhere else, and accept card payments, including installments, from buyers in Turkey.

Shopier processes payments on the seller's behalf, so small sellers and social media shops can start collecting money quickly once their account is approved, and funds are transferred to the seller's bank account. Product pages support stock, variants and shipping options, and a seller panel tracks orders and payouts. Shopier also offers plugins for platforms such as WooCommerce, so existing sites can use it as a payment method. Pricing is a commission per sale, with no setup cost to start.

Shopier fits Instagram boutiques, handmade sellers, freelancers and small businesses in Turkey that want to sell quickly with minimal setup. Merchants that need a branded store with SEO control, advanced campaigns, marketplace integrations and deeper accounting integrations will eventually need a full e-commerce platform. ikas, Ticimax and IdeaSoft are full Turkish e-commerce platforms, Shopify suits brands selling internationally, and iyzico and PayTR provide payment links and virtual POS for businesses that already have a site.