Adyen vs Gumroad

Adyen is a global payments company founded in Amsterdam in 2006 by Pieter van der Does and Arnout Schuijff, and listed on Euronext Amsterdam since 2018. Adyen runs its own acquiring, processing and risk stack in one system, so a merchant gets one contract and one report for card payments, local payment methods and in-store terminals across many countries. Customers include Uber, Microsoft, eBay and OpenAI.

The platform covers online checkout through Drop-in and Components SDKs, point-of-sale terminals, Tap to Pay on phones, RevenueProtect fraud scoring, network tokenization, payouts, and Adyen for Platforms for marketplaces that onboard and pay sub-merchants. Pricing is published and usage-based: a fixed $0.13 processing fee per transaction plus a payment method fee, such as Interchange++ plus 0.60% for Visa and Mastercard. There are no setup or monthly fees, though a minimum invoice can apply depending on industry.

Adyen fits large retailers, travel and mobility companies, and marketplaces processing high volumes across several regions, where unified data and acquiring margins matter. It is a poor fit for small shops: onboarding is sales-led, integration needs developers, and support is tuned for enterprise accounts. Stripe is easier for startups and SaaS billing, PayPal brings consumer wallet reach, and Square suits small in-person sellers.

Adyen keeps growing: H1 2026 net revenue was about EUR 1.3 billion, up 19% year on year, and in July 2026 it completed the acquisitions of Talon.One (loyalty and promotions) and Orb (usage-based billing).

Gumroad is a platform for selling digital products, founded in 2011 by Sahil Lavingia in San Francisco. Creators use it to sell ebooks, templates, courses, software licenses, music, art and memberships through a simple product page or storefront, without building a website or setting up a payment stack.

There is no monthly fee. Gumroad takes a flat fee of 10 percent on direct sales plus payment processing, and a higher 30 percent fee when a sale comes through Discover, its marketplace. Gumroad handles sales tax and VAT as merchant of record, which removes a major administrative burden for creators selling internationally. Features include discount codes, upsells, pay-what-you-want pricing, license keys, memberships with recurring billing, affiliates, email updates to customers, simple analytics and a basic course player. Payouts go to bank accounts or PayPal depending on the creator's country.

Gumroad is ideal for testing whether a digital product sells and for creators with modest revenue. As sales grow, the 10 percent fee becomes significant, and design customization and marketing tools stay limited. Lemon Squeezy is a merchant-of-record alternative aimed at software, Payhip charges lower fees on paid plans, Kajabi and Podia bundle courses, email and websites, and some creators move to their own Stripe setup with a separate tax service.

In 2025 Gumroad made its codebase public, continuing its unusual openness about company metrics and operations.