Adyen vs Craftgate

Adyen is a global payments company founded in Amsterdam in 2006 by Pieter van der Does and Arnout Schuijff, and listed on Euronext Amsterdam since 2018. Adyen runs its own acquiring, processing and risk stack in one system, so a merchant gets one contract and one report for card payments, local payment methods and in-store terminals across many countries. Customers include Uber, Microsoft, eBay and OpenAI.

The platform covers online checkout through Drop-in and Components SDKs, point-of-sale terminals, Tap to Pay on phones, RevenueProtect fraud scoring, network tokenization, payouts, and Adyen for Platforms for marketplaces that onboard and pay sub-merchants. Pricing is published and usage-based: a fixed $0.13 processing fee per transaction plus a payment method fee, such as Interchange++ plus 0.60% for Visa and Mastercard. There are no setup or monthly fees, though a minimum invoice can apply depending on industry.

Adyen fits large retailers, travel and mobility companies, and marketplaces processing high volumes across several regions, where unified data and acquiring margins matter. It is a poor fit for small shops: onboarding is sales-led, integration needs developers, and support is tuned for enterprise accounts. Stripe is easier for startups and SaaS billing, PayPal brings consumer wallet reach, and Square suits small in-person sellers.

Adyen keeps growing: H1 2026 net revenue was about EUR 1.3 billion, up 19% year on year, and in July 2026 it completed the acquisitions of Talon.One (loyalty and promotions) and Orb (usage-based billing).

Craftgate is an Istanbul-based payment orchestration platform for Turkish merchants. Instead of integrating each bank's virtual POS separately, a merchant connects its existing POS agreements and payment providers to Craftgate once and manages them through a single API and dashboard, routing every transaction to the most suitable provider and reducing dependency on any single acquirer.

The platform covers smart routing rules based on card type, bank, installment count or cost, automatic fallback to another POS when a provider fails, installment tables and campaigns, a hosted checkout form and payment links, card storage for repeat payments, fraud rules, and marketplace features for sub-merchant onboarding and split payouts. Reporting brings transactions from every bank into one view, which simplifies reconciliation, and SDKs and plugins help with integration into custom sites and common e-commerce platforms. Pricing is not public and is agreed with each merchant, typically based on transaction volume.

Craftgate suits mid-size and large merchants, marketplaces and subscription businesses that already have several bank POS agreements and want better approval rates, lower costs and resilience. Very small merchants without their own bank agreements are usually better served by an all-in-one payment service provider such as iyzico, PayTR, Param or Sipay, which handle the merchant relationship themselves. Global orchestration tools such as Spreedly or Primer have little coverage of Turkish banks and local installment practices.