Adobe Firefly vs Sketch
Adobe Firefly and Sketch are both design tools tools. Adobe Firefly is aimed at creators and agencies, while Sketch is aimed at agencies and freelancers. Adobe Firefly costs less, from $9.99/mo versus $12/mo for Sketch. Only Adobe Firefly has a free plan.
Adobe's generative AI studio for images, video and audio
Native Mac design toolkit
| Pricing | Freemium · $10 | Paid · $12 |
| Starting price | $9.99/mo | $12/mo |
| Free plan | Yes | No |
| Free trial | — | 30 days |
| Built for | Creators, Agencies, Enterprise, Freelancers | Agencies, Freelancers |
| Platforms | web, ios, android | macos, web |
| Country | US · 2023 | NL · 2010 |
| Rating | — | — |
Choose Adobe Firefly if
Designers, agencies and marketing teams already working in Creative Cloud who want commercially safer generative images and video inside Adobe tools.
- Trained on licensed content, positioned as safe for commercial work
- Deep integration with Photoshop, Illustrator and Premiere Pro
- Standard image features are unlimited on every paid plan
Look elsewhere if: Artists chasing the most distinctive image aesthetics or non-designers who want quick templates (Midjourney or Canva).
Choose Sketch if
Mac designers preferring native apps.
- Fast native performance
- Works offline
- One-time license option
Look elsewhere if: Cross-platform collaborative teams (Figma).
Adobe Firefly vs Sketch pricing
Adobe Firefly
- Free$0Daily free generations across image, video and audio
- Firefly Standard$9.99/mo2,000 generative credits/mo; unlimited standard image features
- Firefly Pro$19.99/mo4,000 credits/mo; adds Photoshop on web and mobile
- Firefly Pro Plus$49.99/mo10,000 credits/mo; up to 100 five-second videos
- Firefly Premium$199.99/mo50,000 credits/mo; unlimited Firefly Video Model use
Sketch
- Standard$12/editor/moBilled yearly; 50GB per editor, unlimited docs
- Professional$24/editor/moBilled yearly; SSO, permission groups
- Enterprise$44/editor/moBilled yearly; unlimited storage, SCIM, BYOK
- Private CloudCustomUS or EU hosting, unlimited workspaces
- Mac-only license$120Per seat, one-time, includes 1 year of updates
Adobe Firefly · Key features
- Text to image with Firefly Image models and partner models
- Generative Fill and Expand inside Photoshop and the Firefly app
- Text to video and image to video with the Firefly Video Model
- Speech generation, sound effects, music and audio or video translation
- Partner models including GPT Image, Gemini, FLUX, Runway, Kling and Luma
- Firefly Boards for collaborative moodboards and ideation
Cons
- Credit system for video, audio and partner models is hard to predict
- Image style can look more generic than Midjourney output
- Content filters are stricter than many rivals
Sketch · Key features
- Native Mac app with offline work
- Symbols, libraries and smart layout
- Prototyping
- Web app for collaboration and handoff
- Plugin ecosystem
- One-time license option
Cons
- Mac only for editing
- Collaboration behind Figma
- Smaller community now
Adobe Firefly vs Sketch: FAQ
Which is cheaper, Adobe Firefly or Sketch?
Adobe Firefly starts at $9.99/mo and Sketch at $12/mo. Both prices are checked on the vendors' own pricing pages.
Do Adobe Firefly and Sketch have a free plan?
Adobe Firefly has a free plan. Sketch has no free plan, a 30-day free trial.