Adobe Firefly vs Runway
Adobe Firefly and Runway are both AI image & video generation tools aimed at creators and agencies. Adobe Firefly costs less, from $9.99/mo versus $15/mo for Runway. Both have a free plan.
Adobe's generative AI studio for images, video and audio
AI video generation and editing suite
| Pricing | Freemium · $10 | Freemium · $15 |
| Starting price | $9.99/mo | $15/mo |
| Free plan | Yes | Yes |
| Free trial | — | — |
| Built for | Creators, Agencies, Enterprise, Freelancers | Creators, Agencies |
| Platforms | web, ios, android | web |
| Country | US · 2023 | US · 2018 |
| Rating | — | — |
Choose Adobe Firefly if
Designers, agencies and marketing teams already working in Creative Cloud who want commercially safer generative images and video inside Adobe tools.
- Trained on licensed content, positioned as safe for commercial work
- Deep integration with Photoshop, Illustrator and Premiere Pro
- Standard image features are unlimited on every paid plan
Look elsewhere if: Artists chasing the most distinctive image aesthetics or non-designers who want quick templates (Midjourney or Canva).
Choose Runway if
Creative professionals and agencies producing AI-assisted video.
- Professional-grade generation quality
- Broad editing toolset
- Consistency controls for storytelling
Look elsewhere if: Simple talking-head videos (HeyGen, Synthesia).
Adobe Firefly vs Runway pricing
Adobe Firefly
- Free$0Daily free generations across image, video and audio
- Firefly Standard$9.99/mo2,000 generative credits/mo; unlimited standard image features
- Firefly Pro$19.99/mo4,000 credits/mo; adds Photoshop on web and mobile
- Firefly Pro Plus$49.99/mo10,000 credits/mo; up to 100 five-second videos
- Firefly Premium$199.99/mo50,000 credits/mo; unlimited Firefly Video Model use
Runway
- Free$0125 one-time credits, 5 GB storage
- Standard$15/user/mo$12 billed annually; 625 credits/mo, no watermark
- Pro$35/user/mo$28 billed annually; 2,250 credits/mo, voice clone
- Max$95/user/mo$76 billed annually; 9,500 credits/mo
Adobe Firefly · Key features
- Text to image with Firefly Image models and partner models
- Generative Fill and Expand inside Photoshop and the Firefly app
- Text to video and image to video with the Firefly Video Model
- Speech generation, sound effects, music and audio or video translation
- Partner models including GPT Image, Gemini, FLUX, Runway, Kling and Luma
- Firefly Boards for collaborative moodboards and ideation
Cons
- Credit system for video, audio and partner models is hard to predict
- Image style can look more generic than Midjourney output
- Content filters are stricter than many rivals
Runway · Key features
- Text and image to video with Gen-4
- Character and scene consistency with References
- Act-One performance capture
- Video editing with prompts (Aleph)
- Green screen, inpainting, motion tracking
- Upscaling and audio tools
Cons
- Credits deplete quickly
- Generation length limits
- Learning curve for best results
Adobe Firefly vs Runway: FAQ
Which is cheaper, Adobe Firefly or Runway?
Adobe Firefly starts at $9.99/mo and Runway at $15/mo. Both prices are checked on the vendors' own pricing pages.
Do Adobe Firefly and Runway have a free plan?
Yes, both Adobe Firefly and Runway have a free plan; paid plans add more usage and features.