Adobe Firefly vs Magnific (formerly Freepik)
Adobe Firefly and Magnific (formerly Freepik) are both AI image & video generation tools aimed at creators and agencies. Adobe Firefly costs less, from $9.99/mo versus $20/mo for Magnific (formerly Freepik). Both have a free plan.
Adobe's generative AI studio for images, video and audio
AI image, video and audio suite plus 250M+ stock assets
| Pricing | Freemium · $10 | Freemium · $20 |
| Starting price | $9.99/mo | $20/mo |
| Free plan | Yes | Yes |
| Free trial | — | — |
| Built for | Creators, Agencies, Enterprise, Freelancers | Creators, Agencies, Freelancers, Small businesses, Enterprise |
| Platforms | web, ios, android | web, ios, android |
| Country | US · 2023 | ES · 2010 |
| Rating | — | — |
Choose Adobe Firefly if
Designers, agencies and marketing teams already working in Creative Cloud who want commercially safer generative images and video inside Adobe tools.
- Trained on licensed content, positioned as safe for commercial work
- Deep integration with Photoshop, Illustrator and Premiere Pro
- Standard image features are unlimited on every paid plan
Look elsewhere if: Artists chasing the most distinctive image aesthetics or non-designers who want quick templates (Midjourney or Canva).
Choose Magnific (formerly Freepik) if
Designers, marketers and agencies who want a large stock library and many image and video AI models under one predictable subscription.
- Stock library and dozens of AI models under one subscription
- Unlimited generations on selected models in Premium+
- Commercial license and no training on customer data
Look elsewhere if: Users who only need one distinctive image model or simple social templates (Midjourney, Canva).
Adobe Firefly vs Magnific (formerly Freepik) pricing
Adobe Firefly
- Free$0Daily free generations across image, video and audio
- Firefly Standard$9.99/mo2,000 generative credits/mo; unlimited standard image features
- Firefly Pro$19.99/mo4,000 credits/mo; adds Photoshop on web and mobile
- Firefly Pro Plus$49.99/mo10,000 credits/mo; up to 100 five-second videos
- Firefly Premium$199.99/mo50,000 credits/mo; unlimited Firefly Video Model use
Magnific (formerly Freepik)
- Free$0Free stock downloads with attribution
- Premium$20/moUp to 25% off billed annually; 240K credits/year
- Premium+$45/mo$33.75/mo billed annually; unlimited Nano Banana 2 (1K)
- Pro Starter$110/mo$82.50/mo billed annually; 1.5M credits/year
- Business / EnterpriseCustomTeam seats, shared credits, admin controls
Adobe Firefly · Key features
- Text to image with Firefly Image models and partner models
- Generative Fill and Expand inside Photoshop and the Firefly app
- Text to video and image to video with the Firefly Video Model
- Speech generation, sound effects, music and audio or video translation
- Partner models including GPT Image, Gemini, FLUX, Runway, Kling and Luma
- Firefly Boards for collaborative moodboards and ideation
Cons
- Credit system for video, audio and partner models is hard to predict
- Image style can look more generic than Midjourney output
- Content filters are stricter than many rivals
Magnific (formerly Freepik) · Key features
- 250M+ stock photos, vectors, icons, PSDs, videos and templates
- Image generation with Nano Banana, Magnific One and other models
- Video generation with Kling, Seedance, Veo and MiniMax models
- Magnific image and video upscalers; Topaz on Premium+ and up
- Spaces: shared node canvas to chain models into workflows
- Music, voice and sound effect generation with commercial license
Cons
- Credit costs differ per model and are hard to compare
- Video generation eats credits fast on lower tiers
- Plans and names changed several times in 2026
Adobe Firefly vs Magnific (formerly Freepik): FAQ
Which is cheaper, Adobe Firefly or Magnific (formerly Freepik)?
Adobe Firefly starts at $9.99/mo and Magnific (formerly Freepik) at $20/mo. Both prices are checked on the vendors' own pricing pages.
Do Adobe Firefly and Magnific (formerly Freepik) have a free plan?
Yes, both Adobe Firefly and Magnific (formerly Freepik) have a free plan; paid plans add more usage and features.
Which is better for small businesses, Adobe Firefly or Magnific (formerly Freepik)?
Magnific (formerly Freepik) lists small businesses as a core audience, while Adobe Firefly is aimed more at creators and agencies.