Adobe Firefly vs Figma
Adobe Firefly and Figma are both design tools tools. Adobe Firefly is aimed at creators and agencies, while Figma is aimed at developers and agencies. Adobe Firefly costs less, from $9.99/mo versus $20/mo for Figma. Both have a free plan.
Adobe's generative AI studio for images, video and audio
Collaborative interface design in the browser
| Pricing | Freemium · $10 | Freemium · $20 |
| Starting price | $9.99/mo | $20/mo |
| Free plan | Yes | Yes |
| Free trial | — | — |
| Built for | Creators, Agencies, Enterprise, Freelancers | Developers, Agencies, Enterprise |
| Platforms | web, ios, android | web, macos, windows |
| Country | US · 2023 | US · 2012 |
| Rating | — | — |
Choose Adobe Firefly if
Designers, agencies and marketing teams already working in Creative Cloud who want commercially safer generative images and video inside Adobe tools.
- Trained on licensed content, positioned as safe for commercial work
- Deep integration with Photoshop, Illustrator and Premiere Pro
- Standard image features are unlimited on every paid plan
Look elsewhere if: Artists chasing the most distinctive image aesthetics or non-designers who want quick templates (Midjourney or Canva).
Choose Figma if
Product teams, agencies and freelancers designing software interfaces collaboratively.
- Industry standard; everyone can collaborate
- Powerful design systems tooling
- Dev Mode shortens hand-off
Look elsewhere if: Illustration or print work (Affinity), or budget-constrained teams willing to self-host (Penpot).
Adobe Firefly vs Figma pricing
Adobe Firefly
- Free$0Daily free generations across image, video and audio
- Firefly Standard$9.99/mo2,000 generative credits/mo; unlimited standard image features
- Firefly Pro$19.99/mo4,000 credits/mo; adds Photoshop on web and mobile
- Firefly Pro Plus$49.99/mo10,000 credits/mo; up to 100 five-second videos
- Firefly Premium$199.99/mo50,000 credits/mo; unlimited Firefly Video Model use
Figma
- Starter$0Unlimited drafts, 150 AI credits/day
- Professional$20/full seat/mo$16 billed annually; Dev seat $12, Collab seat $3
- Organization$55/full seat/moBilled annually; Dev seat $25, Collab seat $5
- Enterprise$90/full seat/moBilled annually; Dev seat $35, Collab seat $5
Adobe Firefly · Key features
- Text to image with Firefly Image models and partner models
- Generative Fill and Expand inside Photoshop and the Firefly app
- Text to video and image to video with the Firefly Video Model
- Speech generation, sound effects, music and audio or video translation
- Partner models including GPT Image, Gemini, FLUX, Runway, Kling and Luma
- Firefly Boards for collaborative moodboards and ideation
Cons
- Credit system for video, audio and partner models is hard to predict
- Image style can look more generic than Midjourney output
- Content filters are stricter than many rivals
Figma · Key features
- Multiplayer editing with comments and version history
- Components, variants, variables and auto layout
- Advanced prototyping with conditional logic and animations
- Dev Mode: inspect, code snippets, Code Connect to real components
- FigJam whiteboards, Slides, Sites and AI features
- Plugin and widget ecosystem with thousands of extensions
Cons
- Price per full seat is high, especially at Organization
- Seat types and billing can be confusing
- Performance degrades on very large files
Adobe Firefly vs Figma: FAQ
Which is cheaper, Adobe Firefly or Figma?
Adobe Firefly starts at $9.99/mo and Figma at $20/mo. Both prices are checked on the vendors' own pricing pages.
Do Adobe Firefly and Figma have a free plan?
Yes, both Adobe Firefly and Figma have a free plan; paid plans add more usage and features.