Adobe Express vs Sketch
Adobe Express and Sketch are both design tools tools. Adobe Express is aimed at creators and small businesses, while Sketch is aimed at agencies and freelancers. Adobe Express costs less, from $9.99/mo versus $12/mo for Sketch. Only Adobe Express has a free plan.
Adobe's template-based design app for social posts, flyers and video
Native Mac design toolkit
| Pricing | Freemium · $10 | Paid · $12 |
| Starting price | $9.99/mo | $12/mo |
| Free plan | Yes | No |
| Free trial | 30 days | 30 days |
| Built for | Creators, Small businesses, Freelancers, Enterprise | Agencies, Freelancers |
| Platforms | web, ios, android | macos, web |
| Country | US · 2021 | NL · 2010 |
| Rating | — | — |
Choose Adobe Express if
Marketers and small businesses that need quick branded social and print content, especially inside Adobe Creative Cloud.
- Generous free plan from a trusted design vendor
- Firefly models trained on licensed content for commercial use
- Smooth handoff with Photoshop, Illustrator and Acrobat
Look elsewhere if: Teams needing the largest template library and docs suite or professional UI design (Canva, Figma).
Choose Sketch if
Mac designers preferring native apps.
- Fast native performance
- Works offline
- One-time license option
Look elsewhere if: Cross-platform collaborative teams (Figma).
Adobe Express vs Sketch pricing
Adobe Express
- Free$0Core templates and tools, 5 GB storage, limited AI generations
- Premium$9.99/mo250 generative credits/mo, premium assets, brand kits
- Firefly Pro$19.99/moExpress Premium + 4,000 credits, Photoshop web and mobile
- Teams$7.99/license/moAnnual plan, min 2 seats; first-year discount offered
Sketch
- Standard$12/editor/moBilled yearly; 50GB per editor, unlimited docs
- Professional$24/editor/moBilled yearly; SSO, permission groups
- Enterprise$44/editor/moBilled yearly; unlimited storage, SCIM, BYOK
- Private CloudCustomUS or EU hosting, unlimited workspaces
- Mac-only license$120Per seat, one-time, includes 1 year of updates
Adobe Express · Key features
- Large template library for social, print, video and presentations
- Firefly text-to-image, generative fill and text effects
- One-click quick actions: remove background, resize, convert files
- Video editor with captions, animations and background removal
- Brand kits with logos, colors and fonts on Premium
- Content scheduler for Instagram, Facebook, TikTok and more
Cons
- Smaller template and stock library than Canva
- Generative credits run out quickly on Premium
- Multi-page documents and whiteboards are weaker than Canva
Sketch · Key features
- Native Mac app with offline work
- Symbols, libraries and smart layout
- Prototyping
- Web app for collaboration and handoff
- Plugin ecosystem
- One-time license option
Cons
- Mac only for editing
- Collaboration behind Figma
- Smaller community now
Adobe Express vs Sketch: FAQ
Which is cheaper, Adobe Express or Sketch?
Adobe Express starts at $9.99/mo and Sketch at $12/mo. Both prices are checked on the vendors' own pricing pages.
Do Adobe Express and Sketch have a free plan?
Adobe Express has a free plan. Sketch has no free plan, a 30-day free trial.
Which is better for small businesses, Adobe Express or Sketch?
Adobe Express lists small businesses as a core audience, while Sketch is aimed more at agencies and freelancers.