Adobe Express vs Magnific (formerly Freepik)
Adobe Express and Magnific (formerly Freepik) are both design tools tools. Adobe Express is aimed at creators and small businesses, while Magnific (formerly Freepik) is aimed at creators and agencies. Adobe Express costs less, from $9.99/mo versus $20/mo for Magnific (formerly Freepik). Both have a free plan.
Adobe's template-based design app for social posts, flyers and video
AI image, video and audio suite plus 250M+ stock assets
| Pricing | Freemium · $10 | Freemium · $20 |
| Starting price | $9.99/mo | $20/mo |
| Free plan | Yes | Yes |
| Free trial | 30 days | — |
| Built for | Creators, Small businesses, Freelancers, Enterprise | Creators, Agencies, Freelancers, Small businesses, Enterprise |
| Platforms | web, ios, android | web, ios, android |
| Country | US · 2021 | ES · 2010 |
| Rating | — | — |
Choose Adobe Express if
Marketers and small businesses that need quick branded social and print content, especially inside Adobe Creative Cloud.
- Generous free plan from a trusted design vendor
- Firefly models trained on licensed content for commercial use
- Smooth handoff with Photoshop, Illustrator and Acrobat
Look elsewhere if: Teams needing the largest template library and docs suite or professional UI design (Canva, Figma).
Choose Magnific (formerly Freepik) if
Designers, marketers and agencies who want a large stock library and many image and video AI models under one predictable subscription.
- Stock library and dozens of AI models under one subscription
- Unlimited generations on selected models in Premium+
- Commercial license and no training on customer data
Look elsewhere if: Users who only need one distinctive image model or simple social templates (Midjourney, Canva).
Adobe Express vs Magnific (formerly Freepik) pricing
Adobe Express
- Free$0Core templates and tools, 5 GB storage, limited AI generations
- Premium$9.99/mo250 generative credits/mo, premium assets, brand kits
- Firefly Pro$19.99/moExpress Premium + 4,000 credits, Photoshop web and mobile
- Teams$7.99/license/moAnnual plan, min 2 seats; first-year discount offered
Magnific (formerly Freepik)
- Free$0Free stock downloads with attribution
- Premium$20/moUp to 25% off billed annually; 240K credits/year
- Premium+$45/mo$33.75/mo billed annually; unlimited Nano Banana 2 (1K)
- Pro Starter$110/mo$82.50/mo billed annually; 1.5M credits/year
- Business / EnterpriseCustomTeam seats, shared credits, admin controls
Adobe Express · Key features
- Large template library for social, print, video and presentations
- Firefly text-to-image, generative fill and text effects
- One-click quick actions: remove background, resize, convert files
- Video editor with captions, animations and background removal
- Brand kits with logos, colors and fonts on Premium
- Content scheduler for Instagram, Facebook, TikTok and more
Cons
- Smaller template and stock library than Canva
- Generative credits run out quickly on Premium
- Multi-page documents and whiteboards are weaker than Canva
Magnific (formerly Freepik) · Key features
- 250M+ stock photos, vectors, icons, PSDs, videos and templates
- Image generation with Nano Banana, Magnific One and other models
- Video generation with Kling, Seedance, Veo and MiniMax models
- Magnific image and video upscalers; Topaz on Premium+ and up
- Spaces: shared node canvas to chain models into workflows
- Music, voice and sound effect generation with commercial license
Cons
- Credit costs differ per model and are hard to compare
- Video generation eats credits fast on lower tiers
- Plans and names changed several times in 2026
Adobe Express vs Magnific (formerly Freepik): FAQ
Which is cheaper, Adobe Express or Magnific (formerly Freepik)?
Adobe Express starts at $9.99/mo and Magnific (formerly Freepik) at $20/mo. Both prices are checked on the vendors' own pricing pages.
Do Adobe Express and Magnific (formerly Freepik) have a free plan?
Yes, both Adobe Express and Magnific (formerly Freepik) have a free plan; paid plans add more usage and features.