Adobe Express vs Figma
Adobe Express and Figma are both design tools tools. Adobe Express is aimed at creators and small businesses, while Figma is aimed at developers and agencies. Adobe Express costs less, from $9.99/mo versus $20/mo for Figma. Both have a free plan.
Adobe's template-based design app for social posts, flyers and video
Collaborative interface design in the browser
| Pricing | Freemium · $10 | Freemium · $20 |
| Starting price | $9.99/mo | $20/mo |
| Free plan | Yes | Yes |
| Free trial | 30 days | — |
| Built for | Creators, Small businesses, Freelancers, Enterprise | Developers, Agencies, Enterprise |
| Platforms | web, ios, android | web, macos, windows |
| Country | US · 2021 | US · 2012 |
| Rating | — | — |
Choose Adobe Express if
Marketers and small businesses that need quick branded social and print content, especially inside Adobe Creative Cloud.
- Generous free plan from a trusted design vendor
- Firefly models trained on licensed content for commercial use
- Smooth handoff with Photoshop, Illustrator and Acrobat
Look elsewhere if: Teams needing the largest template library and docs suite or professional UI design (Canva, Figma).
Choose Figma if
Product teams, agencies and freelancers designing software interfaces collaboratively.
- Industry standard; everyone can collaborate
- Powerful design systems tooling
- Dev Mode shortens hand-off
Look elsewhere if: Illustration or print work (Affinity), or budget-constrained teams willing to self-host (Penpot).
Adobe Express vs Figma pricing
Adobe Express
- Free$0Core templates and tools, 5 GB storage, limited AI generations
- Premium$9.99/mo250 generative credits/mo, premium assets, brand kits
- Firefly Pro$19.99/moExpress Premium + 4,000 credits, Photoshop web and mobile
- Teams$7.99/license/moAnnual plan, min 2 seats; first-year discount offered
Figma
- Starter$0Unlimited drafts, 150 AI credits/day
- Professional$20/full seat/mo$16 billed annually; Dev seat $12, Collab seat $3
- Organization$55/full seat/moBilled annually; Dev seat $25, Collab seat $5
- Enterprise$90/full seat/moBilled annually; Dev seat $35, Collab seat $5
Adobe Express · Key features
- Large template library for social, print, video and presentations
- Firefly text-to-image, generative fill and text effects
- One-click quick actions: remove background, resize, convert files
- Video editor with captions, animations and background removal
- Brand kits with logos, colors and fonts on Premium
- Content scheduler for Instagram, Facebook, TikTok and more
Cons
- Smaller template and stock library than Canva
- Generative credits run out quickly on Premium
- Multi-page documents and whiteboards are weaker than Canva
Figma · Key features
- Multiplayer editing with comments and version history
- Components, variants, variables and auto layout
- Advanced prototyping with conditional logic and animations
- Dev Mode: inspect, code snippets, Code Connect to real components
- FigJam whiteboards, Slides, Sites and AI features
- Plugin and widget ecosystem with thousands of extensions
Cons
- Price per full seat is high, especially at Organization
- Seat types and billing can be confusing
- Performance degrades on very large files
Adobe Express vs Figma: FAQ
Which is cheaper, Adobe Express or Figma?
Adobe Express starts at $9.99/mo and Figma at $20/mo. Both prices are checked on the vendors' own pricing pages.
Do Adobe Express and Figma have a free plan?
Yes, both Adobe Express and Figma have a free plan; paid plans add more usage and features.
Which is better for small businesses, Adobe Express or Figma?
Adobe Express lists small businesses as a core audience, while Figma is aimed more at developers and agencies.