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Adobe Express vs Affinity Designer

Adobe Express and Affinity Designer are both design tools tools. Adobe Express is aimed at creators and small businesses, while Affinity Designer is aimed at freelancers and agencies. Both have a free plan.

Adobe Express

Adobe's template-based design app for social posts, flyers and video

Affinity Designer

Professional vector design app, free since Canva

PricingFreemium · $10Free
Starting price$9.99/moNot published
Free planYesYes
Free trial30 days—
Built forCreators, Small businesses, Freelancers, EnterpriseFreelancers, Agencies
Platformsweb, ios, androidmacos, windows, ios
CountryUS · 2021GB · 2014
Rating——

Choose Adobe Express if

Marketers and small businesses that need quick branded social and print content, especially inside Adobe Creative Cloud.

  • Generous free plan from a trusted design vendor
  • Firefly models trained on licensed content for commercial use
  • Smooth handoff with Photoshop, Illustrator and Acrobat

Look elsewhere if: Teams needing the largest template library and docs suite or professional UI design (Canva, Figma).

Choose Affinity Designer if

Designers wanting a professional Illustrator alternative.

  • Free (2025)
  • Professional quality
  • Fast performance

Look elsewhere if: Collaborative UI design (Figma).

Adobe Express vs Affinity Designer pricing

Adobe Express

  • Free$0Core templates and tools, 5 GB storage, limited AI generations
  • Premium$9.99/mo250 generative credits/mo, premium assets, brand kits
  • Firefly Pro$19.99/moExpress Premium + 4,000 credits, Photoshop web and mobile
  • Teams$7.99/license/moAnnual plan, min 2 seats; first-year discount offered

Affinity Designer

  • Affinity$0Free for individuals; org SSO via sales

Adobe Express · Key features

  • Large template library for social, print, video and presentations
  • Firefly text-to-image, generative fill and text effects
  • One-click quick actions: remove background, resize, convert files
  • Video editor with captions, animations and background removal
  • Brand kits with logos, colors and fonts on Premium
  • Content scheduler for Instagram, Facebook, TikTok and more

Cons

  • Smaller template and stock library than Canva
  • Generative credits run out quickly on Premium
  • Multi-page documents and whiteboards are weaker than Canva

Affinity Designer · Key features

  • Vector and raster workflows in one app
  • Artboards and symbols
  • Precise typography and print tools
  • iPad version
  • PSD, AI, PDF compatibility
  • Unified with Photo and Publisher

Cons

  • Less collaboration than Figma
  • Smaller plugin ecosystem
  • Some Adobe file incompatibilities

Adobe Express vs Affinity Designer: FAQ

Do Adobe Express and Affinity Designer have a free plan?

Yes, both Adobe Express and Affinity Designer have a free plan; paid plans add more usage and features.

Which is better for small businesses, Adobe Express or Affinity Designer?

Adobe Express lists small businesses as a core audience, while Affinity Designer is aimed more at freelancers and agencies.

Not sure yet?