Happy Valley

Adjust vs Trackboxx

Adjust and Trackboxx are both analytics tools. Adjust is aimed at enterprise and developers, while Trackboxx is aimed at analytics. Both have a free plan.

Adjust

Mobile measurement partner for app attribution and fraud prevention

Trackboxx

Cookie-free web analytics for websites and ecommerce. Made in Germany.

PricingFreemiumFreemium
Starting priceNot publishedNot published
Free planYesYes
Free trial——
Built forEnterprise, Developers, Small businesses—
Platformswebweb
CountryDE · 2012—
Rating——

Choose Adjust if

Mobile app and game publishers spending meaningfully on paid user acquisition who need trustworthy attribution, fraud protection and iOS privacy measurement.

  • Mature, widely integrated SDK used by large app publishers
  • Free Base tier lets small developers start without a contract
  • Strong fraud prevention and privacy-framework support

Look elsewhere if: Web-first DTC brands or apps with little paid marketing (Northbeam, Rockerbox, Google Analytics).

Choose Trackboxx if

Adjust vs Trackboxx pricing

Adjust

  • Base$0Up to 1,500 attributions per month; for small developers
  • CoreCustomUp to 250,000 attributions per year; annual contract
  • EnterpriseCustomOver 250,000 attributions per year; add-ons priced separately

Trackboxx

    Adjust · Key features

    • Install and in-app event attribution across thousands of ad partners
    • SKAdNetwork and AdAttributionKit measurement for privacy-restricted iOS traffic
    • Fraud Prevention Suite against click spam, SDK spoofing and fake installs
    • Datascape dashboards with cohort, retention and ROAS reporting
    • InSight incrementality testing using synthetic control groups
    • Deep linking for retargeting and user re-engagement campaigns

    Cons

    • Core and Enterprise pricing is unpublished and contract-based
    • Useful add-ons like fraud prevention and InSight cost extra
    • Ownership by AppLovin raises neutrality questions for some buyers

    Trackboxx · Key features

      Adjust vs Trackboxx: FAQ

      Do Adjust and Trackboxx have a free plan?

      Yes, both Adjust and Trackboxx have a free plan; paid plans add more usage and features.

      Which is better for small businesses, Adjust or Trackboxx?

      Adjust lists small businesses as a core audience, while Trackboxx is aimed more at analytics.

      Not sure yet?

      Adjust vs Trackboxx (2026): Pricing and Features