Adjust vs Rockerbox
Adjust and Rockerbox are both ad management & attribution tools. Adjust is aimed at enterprise and developers, while Rockerbox is aimed at enterprise. Both have a free plan.
Mobile measurement partner for app attribution and fraud prevention
Marketing measurement combining MTA, MMM and incrementality
| Pricing | Freemium | Freemium · $150 |
| Starting price | Not published | $150/mo |
| Free plan | Yes | Yes |
| Free trial | — | — |
| Built for | Enterprise, Developers, Small businesses | Enterprise |
| Platforms | web | web |
| Country | DE · 2012 | US · 2014 |
| Rating | — | — |
Choose Adjust if
Mobile app and game publishers spending meaningfully on paid user acquisition who need trustworthy attribution, fraud protection and iOS privacy measurement.
- Mature, widely integrated SDK used by large app publishers
- Free Base tier lets small developers start without a contract
- Strong fraud prevention and privacy-framework support
Look elsewhere if: Web-first DTC brands or apps with little paid marketing (Northbeam, Rockerbox, Google Analytics).
Choose Rockerbox if
Brands with diverse channels.
- Comprehensive measurement
- Offline channels
- Warehouse access
Look elsewhere if: Small advertisers.
Adjust vs Rockerbox pricing
Adjust
- Base$0Up to 1,500 attributions per month; for small developers
- CoreCustomUp to 250,000 attributions per year; annual contract
- EnterpriseCustomOver 250,000 attributions per year; add-ons priced separately
Rockerbox
- Rockerbox Free$0Basic spend aggregation, Sheets templates
- Starterfrom $150/moShopify brands under $1M spend
- CustomCustomCollect, Track, Journey products
Adjust · Key features
- Install and in-app event attribution across thousands of ad partners
- SKAdNetwork and AdAttributionKit measurement for privacy-restricted iOS traffic
- Fraud Prevention Suite against click spam, SDK spoofing and fake installs
- Datascape dashboards with cohort, retention and ROAS reporting
- InSight incrementality testing using synthetic control groups
- Deep linking for retargeting and user re-engagement campaigns
Cons
- Core and Enterprise pricing is unpublished and contract-based
- Useful add-ons like fraud prevention and InSight cost extra
- Ownership by AppLovin raises neutrality questions for some buyers
Rockerbox · Key features
- MTA
- MMM
- Incrementality
- Data centralization
- Offline channels
- Warehouse export
Cons
- Expensive
- Complex
- Implementation
Adjust vs Rockerbox: FAQ
Do Adjust and Rockerbox have a free plan?
Yes, both Adjust and Rockerbox have a free plan; paid plans add more usage and features.
Which is better for small businesses, Adjust or Rockerbox?
Adjust lists small businesses as a core audience, while Rockerbox is aimed more at enterprise.