Adjust vs Related Digital

Adjust is a mobile measurement partner (MMP) founded in Berlin in 2012 and acquired by AppLovin in 2021 in a deal valued at about $1 billion. It tells app marketers which ad networks, campaigns and creatives drove installs, in-app events and revenue, so budget can move to the channels that actually pay back. Its SDK runs inside iOS, Android and Unity apps.

The platform covers attribution and deep linking, Datascape dashboards and cohort reporting, a Fraud Prevention Suite that blocks click spam and fake installs, and support for Apple's SKAdNetwork and AdAttributionKit privacy frameworks. Add-on modules include InSight for incrementality testing with synthetic control groups, Audience Builder, CTV AdVision for connected-TV campaigns and SpendWorks for ad-spend mapping. The free Base plan covers up to 1,500 attributions per month; Core and Enterprise are custom-priced annual contracts.

Adjust suits app publishers, games studios and fintech or ecommerce apps with real paid user-acquisition budgets. AppsFlyer is its biggest rival with a larger partner ecosystem, while Singular leans harder into cost aggregation. Northbeam and Rockerbox, also in our catalog, solve web and DTC attribution rather than app installs, so they are not like-for-like replacements.

In May 2025 Adjust launched Growth Copilot in beta, an AI assistant that answers reporting questions in plain language and, with Pulse, can publish scheduled AI reports. When negotiating, ask for fraud prevention to be bundled, since it is often quoted as a separate add-on.

Related Digital is a marketing technology company that grew out of Euro.message, one of the first email marketing service providers in Turkey, and later combined it with web personalization technology under a single brand. It serves brands in Turkey and in several international markets, with a focus on high-volume messaging and personalization for retail, banking, telecommunications and e-commerce.

The platform covers email marketing with strong deliverability practices, SMS, mobile and web push notifications, and in-app messages. Web and app personalization shows targeted content, pop-ups and product recommendations based on behavior, and a customer data platform brings together customer profiles and events for segmentation. Journey automation triggers messages on events such as abandoned carts, sign-ups or inactivity, and reporting tracks campaign and revenue performance. Related Digital is sold through custom contracts with implementation and support, and local account teams work with clients in Turkish.

It suits mid-size and large Turkish brands that send large volumes of email and SMS, need local support and want messaging and personalization from one vendor with experience of Turkish regulations such as the commercial electronic message rules and the İYS consent system. It is complex and costly for small teams and less known outside its core markets. Insider is its main local rival with a broader global footprint, Dengage is another Turkish platform in the same space, and Mailchimp, Brevo or Klaviyo are simpler self-serve choices for smaller businesses.