Adjust vs Prisync

Adjust is a mobile measurement partner (MMP) founded in Berlin in 2012 and acquired by AppLovin in 2021 in a deal valued at about $1 billion. It tells app marketers which ad networks, campaigns and creatives drove installs, in-app events and revenue, so budget can move to the channels that actually pay back. Its SDK runs inside iOS, Android and Unity apps.

The platform covers attribution and deep linking, Datascape dashboards and cohort reporting, a Fraud Prevention Suite that blocks click spam and fake installs, and support for Apple's SKAdNetwork and AdAttributionKit privacy frameworks. Add-on modules include InSight for incrementality testing with synthetic control groups, Audience Builder, CTV AdVision for connected-TV campaigns and SpendWorks for ad-spend mapping. The free Base plan covers up to 1,500 attributions per month; Core and Enterprise are custom-priced annual contracts.

Adjust suits app publishers, games studios and fintech or ecommerce apps with real paid user-acquisition budgets. AppsFlyer is its biggest rival with a larger partner ecosystem, while Singular leans harder into cost aggregation. Northbeam and Rockerbox, also in our catalog, solve web and DTC attribution rather than app installs, so they are not like-for-like replacements.

In May 2025 Adjust launched Growth Copilot in beta, an AI assistant that answers reporting questions in plain language and, with Pulse, can publish scheduled AI reports. When negotiating, ask for fraud prevention to be bundled, since it is often quoted as a separate add-on.

Prisync is a competitor price tracking and dynamic pricing SaaS founded in Istanbul in 2013, led by co-founder and CEO Burç Tanır. It monitors competitors' prices and stock status on their websites and marketplaces, then helps e-commerce teams and brands react with pricing rules. It has grown partly through acquisitions, including Australia's Spotlite, the UK's Competitor Price Watch and Lithuania's Marguard in 2021.

Products are tracked by URL, by sales channel such as Google Shopping or Amazon, or by a hybrid of both. Every plan includes unlimited competitors, and limits are set by product count. URL-based plans cost $99 per month for 100 products, $199 for 1,000 and $399 for 5,000, while channel-based plans start at $199 and hybrid plans at $299. Premium adds the dynamic pricing engine, marketplace and variant tracking and API access for 20% extra; Platinum adds price history and MAP monitoring. The 14-day trial needs no credit card.

Prisync fits small and mid-sized retailers and brands with a few hundred to a few thousand SKUs in price-sensitive categories such as electronics, DIY or auto parts. Enterprises with huge catalogs often pick Competera or Omnia for demand-based pricing models, and Price2Spy is a cheaper rival. Shopify and Google Shopping feeds connect directly; other stores use feeds, Excel or the API.

Tip: start URL-based Professional with your 100 most price-sensitive products, check match accuracy for two weeks, then scale. URL plans refresh prices up to three times a day, enough for most retail categories.