Happy Valley

Adjust vs Pirsch

Adjust and Pirsch are both analytics tools. Adjust is aimed at enterprise and developers, while Pirsch is aimed at developers and freelancers. Only Adjust has a free plan.

Adjust

Mobile measurement partner for app attribution and fraud prevention

Pirsch

Cookie-free analytics with a server-side option

PricingFreemiumPaid · $6
Starting priceNot published$6/mo
Free planYesNo
Free trial—30 days
Built forEnterprise, Developers, Small businessesDevelopers, Freelancers
Platformswebweb
CountryDE · 2012DE · 2020
Rating——

Choose Adjust if

Mobile app and game publishers spending meaningfully on paid user acquisition who need trustworthy attribution, fraud protection and iOS privacy measurement.

  • Mature, widely integrated SDK used by large app publishers
  • Free Base tier lets small developers start without a contract
  • Strong fraud prevention and privacy-framework support

Look elsewhere if: Web-first DTC brands or apps with little paid marketing (Northbeam, Rockerbox, Google Analytics).

Choose Pirsch if

Privacy-focused sites in Europe.

  • GDPR-friendly
  • Server-side option
  • Affordable

Look elsewhere if: Product analytics.

Adjust vs Pirsch pricing

Adjust

  • Base$0Up to 1,500 attributions per month; for small developers
  • CoreCustomUp to 250,000 attributions per year; annual contract
  • EnterpriseCustomOver 250,000 attributions per year; add-ons priced separately

Pirsch

  • Standard$6/mo10k pageviews, 50 websites, unlimited members
  • Plus$12/mo10k pageviews, unlimited sites, funnels, A/B tests, white label
  • EnterpriseCustomOn-premise, SAML SSO, raw data access

Adjust · Key features

  • Install and in-app event attribution across thousands of ad partners
  • SKAdNetwork and AdAttributionKit measurement for privacy-restricted iOS traffic
  • Fraud Prevention Suite against click spam, SDK spoofing and fake installs
  • Datascape dashboards with cohort, retention and ROAS reporting
  • InSight incrementality testing using synthetic control groups
  • Deep linking for retargeting and user re-engagement campaigns

Cons

  • Core and Enterprise pricing is unpublished and contract-based
  • Useful add-ons like fraud prevention and InSight cost extra
  • Ownership by AppLovin raises neutrality questions for some buyers

Pirsch · Key features

  • Cookie-free tracking
  • Server-side integration
  • Funnels and events
  • API
  • Dashboards
  • EU hosting

Cons

  • Smaller brand
  • Fewer integrations
  • Basic UI

Adjust vs Pirsch: FAQ

Do Adjust and Pirsch have a free plan?

Adjust has a free plan. Pirsch has no free plan, a 30-day free trial.

Which is better for small businesses, Adjust or Pirsch?

Adjust lists small businesses as a core audience, while Pirsch is aimed more at developers and freelancers.

Not sure yet?