Happy Valley

Adjust vs Nolyn

Adjust and Nolyn are both analytics tools. Adjust is aimed at enterprise and developers, while Nolyn is aimed at small businesses and E-commerce. Both have a free plan.

Adjust

Mobile measurement partner for app attribution and fraud prevention

Nolyn

AI research for ecommerce products, competitors and customer reviews

PricingFreemiumFreemium · $19
Starting priceNot published$19/mo
Free planYesYes
Free trial——
Built forEnterprise, Developers, Small businessesSmall businesses, E-commerce
Platformswebweb
CountryDE · 2012US · 2026
Rating——

Choose Adjust if

Mobile app and game publishers spending meaningfully on paid user acquisition who need trustworthy attribution, fraud protection and iOS privacy measurement.

  • Mature, widely integrated SDK used by large app publishers
  • Free Base tier lets small developers start without a contract
  • Strong fraud prevention and privacy-framework support

Look elsewhere if: Web-first DTC brands or apps with little paid marketing (Northbeam, Rockerbox, Google Analytics).

Choose Nolyn if

Adjust vs Nolyn pricing

Adjust

  • Base$0Up to 1,500 attributions per month; for small developers
  • CoreCustomUp to 250,000 attributions per year; annual contract
  • EnterpriseCustomOver 250,000 attributions per year; add-ons priced separately

Nolyn

    Adjust · Key features

    • Install and in-app event attribution across thousands of ad partners
    • SKAdNetwork and AdAttributionKit measurement for privacy-restricted iOS traffic
    • Fraud Prevention Suite against click spam, SDK spoofing and fake installs
    • Datascape dashboards with cohort, retention and ROAS reporting
    • InSight incrementality testing using synthetic control groups
    • Deep linking for retargeting and user re-engagement campaigns

    Cons

    • Core and Enterprise pricing is unpublished and contract-based
    • Useful add-ons like fraud prevention and InSight cost extra
    • Ownership by AppLovin raises neutrality questions for some buyers

    Nolyn · Key features

      Adjust vs Nolyn: FAQ

      Do Adjust and Nolyn have a free plan?

      Yes, both Adjust and Nolyn have a free plan; paid plans add more usage and features.

      Not sure yet?