Adjust vs Madgicx
Adjust and Madgicx are both ad management & attribution tools. Adjust is aimed at enterprise and developers, while Madgicx is aimed at E-commerce and agencies. Only Adjust has a free plan.
Mobile measurement partner for app attribution and fraud prevention
AI optimization for Meta ads
| Pricing | Freemium | Paid |
| Starting price | Not published | Not published |
| Free plan | Yes | No |
| Free trial | — | 7 days |
| Built for | Enterprise, Developers, Small businesses | E-commerce, Agencies |
| Platforms | web | web |
| Country | DE · 2012 | IL · 2018 |
| Rating | — | — |
Choose Adjust if
Mobile app and game publishers spending meaningfully on paid user acquisition who need trustworthy attribution, fraud protection and iOS privacy measurement.
- Mature, widely integrated SDK used by large app publishers
- Free Base tier lets small developers start without a contract
- Strong fraud prevention and privacy-framework support
Look elsewhere if: Web-first DTC brands or apps with little paid marketing (Northbeam, Rockerbox, Google Analytics).
Choose Madgicx if
E-commerce brands heavy on Meta ads.
- Strong Meta creative insights
- Automation saves time
- Free trial to start
Look elsewhere if: Search-first advertisers.
Adjust vs Madgicx pricing
Adjust
- Base$0Up to 1,500 attributions per month; for small developers
- CoreCustomUp to 250,000 attributions per year; annual contract
- EnterpriseCustomOver 250,000 attributions per year; add-ons priced separately
Madgicx
- Pro Complete (with AI)CustomPrice shown in app; depends on monthly ad spend
- Tracking Pro add-on$49/moPer connected account
Adjust · Key features
- Install and in-app event attribution across thousands of ad partners
- SKAdNetwork and AdAttributionKit measurement for privacy-restricted iOS traffic
- Fraud Prevention Suite against click spam, SDK spoofing and fake installs
- Datascape dashboards with cohort, retention and ROAS reporting
- InSight incrementality testing using synthetic control groups
- Deep linking for retargeting and user re-engagement campaigns
Cons
- Core and Enterprise pricing is unpublished and contract-based
- Useful add-ons like fraud prevention and InSight cost extra
- Ownership by AppLovin raises neutrality questions for some buyers
Madgicx · Key features
- Creative insights and analytics
- Audience launcher
- Automation tactics and rules
- AI ad copy and creatives
- Cross-channel reporting
- One-click reports
Cons
- Meta-focused
- Automation needs oversight
- Learning curve
Adjust vs Madgicx: FAQ
Do Adjust and Madgicx have a free plan?
Adjust has a free plan. Madgicx has no free plan, a 7-day free trial.
Which is better for small businesses, Adjust or Madgicx?
Adjust lists small businesses as a core audience, while Madgicx is aimed more at E-commerce and agencies.