Adjust vs Hyros

Adjust is a mobile measurement partner (MMP) founded in Berlin in 2012 and acquired by AppLovin in 2021 in a deal valued at about $1 billion. It tells app marketers which ad networks, campaigns and creatives drove installs, in-app events and revenue, so budget can move to the channels that actually pay back. Its SDK runs inside iOS, Android and Unity apps.

The platform covers attribution and deep linking, Datascape dashboards and cohort reporting, a Fraud Prevention Suite that blocks click spam and fake installs, and support for Apple's SKAdNetwork and AdAttributionKit privacy frameworks. Add-on modules include InSight for incrementality testing with synthetic control groups, Audience Builder, CTV AdVision for connected-TV campaigns and SpendWorks for ad-spend mapping. The free Base plan covers up to 1,500 attributions per month; Core and Enterprise are custom-priced annual contracts.

Adjust suits app publishers, games studios and fintech or ecommerce apps with real paid user-acquisition budgets. AppsFlyer is its biggest rival with a larger partner ecosystem, while Singular leans harder into cost aggregation. Northbeam and Rockerbox, also in our catalog, solve web and DTC attribution rather than app installs, so they are not like-for-like replacements.

In May 2025 Adjust launched Growth Copilot in beta, an AI assistant that answers reporting questions in plain language and, with Pulse, can publish scheduled AI reports. When negotiating, ask for fraud prevention to be bundled, since it is often quoted as a separate add-on.

Hyros is ad tracking and attribution software founded by Alex Becker and best known among info product sellers, coaches, course creators, agencies and high-ticket service businesses. Its job is to connect revenue back to the ad, campaign and creative that originally brought a lead in, even when the sale happens weeks later on a sales call or through a CRM.

Hyros combines first-party click tracking on your own domain with integrations for checkout tools, CRMs, booking software and call tracking, building a journey per lead across touchpoints. It reports attributed revenue and lifetime value per ad, compares attribution models, and sends enriched conversion data back to Meta, Google, TikTok and other ad platforms so their algorithms optimize on real sales instead of shallow events. AI features suggest which ads to scale or cut. Pricing is not public; a single all-inclusive plan is quoted on a setup call based on the revenue Hyros tracks, with onboarding handled by the Hyros team.

Hyros fits businesses with multi-step funnels, long sales cycles and significant ad spend, where platform-reported conversions badly misrepresent reality. It is a poor fit for small budgets, and its aggressive marketing and opaque pricing put some buyers off. For Shopify brands, Triple Whale and Northbeam are more focused; Wicked Reports is a comparable choice for subscription and info businesses, and RedTrack suits affiliate and performance marketers.