Adjust vs Everflow

Adjust is a mobile measurement partner (MMP) founded in Berlin in 2012 and acquired by AppLovin in 2021 in a deal valued at about $1 billion. It tells app marketers which ad networks, campaigns and creatives drove installs, in-app events and revenue, so budget can move to the channels that actually pay back. Its SDK runs inside iOS, Android and Unity apps.

The platform covers attribution and deep linking, Datascape dashboards and cohort reporting, a Fraud Prevention Suite that blocks click spam and fake installs, and support for Apple's SKAdNetwork and AdAttributionKit privacy frameworks. Add-on modules include InSight for incrementality testing with synthetic control groups, Audience Builder, CTV AdVision for connected-TV campaigns and SpendWorks for ad-spend mapping. The free Base plan covers up to 1,500 attributions per month; Core and Enterprise are custom-priced annual contracts.

Adjust suits app publishers, games studios and fintech or ecommerce apps with real paid user-acquisition budgets. AppsFlyer is its biggest rival with a larger partner ecosystem, while Singular leans harder into cost aggregation. Northbeam and Rockerbox, also in our catalog, solve web and DTC attribution rather than app installs, so they are not like-for-like replacements.

In May 2025 Adjust launched Growth Copilot in beta, an AI assistant that answers reporting questions in plain language and, with Pulse, can publish scheduled AI reports. When negotiating, ask for fraud prevention to be bundled, since it is often quoted as a separate add-on.

Everflow is a partner marketing and affiliate tracking platform based in Mountain View, California, founded in 2016 and preparing for its tenth anniversary in 2026. It serves brands, affiliate networks and agencies that pay partners for sales, leads or installs. Its core job is to track every click and conversion back to the right partner, pay them correctly and show which partners actually drive revenue. In December 2025 the company said it tracked $4.3 billion in partner revenue, up 19% year over year.

Everflow tracks repeat purchases, upsells and subscriptions, and can pay on later-stage events such as approved leads, SQLs or retained customers through HubSpot and Salesforce. Everflow Pay manages payouts, a Marketplace helps recruit affiliates, and traffic health monitoring flags blocked or broken tracking links. It also pulls spend from Google Ads, Facebook and TikTok for blended attribution, and it is API-first, with an MCP server for AI agents. Pricing is quote-only with a 6-month commitment, onboarding and free migration.

Everflow suits performance marketers and networks running serious affiliate volume who need flexible payout rules and server-side tracking. impact.com is the enterprise heavyweight for broader partnership types, PartnerStack focuses on B2B SaaS, and Tapfiliate or Post Affiliate Pro are cheaper self-serve tools for smaller programs.

Buying tip: there is no public price and the 6-month commitment applies, so prepare your monthly click, conversion and payout volumes before the sales call and ask which integrations and seats are included.