Adjust vs Cometly

Adjust is a mobile measurement partner (MMP) founded in Berlin in 2012 and acquired by AppLovin in 2021 in a deal valued at about $1 billion. It tells app marketers which ad networks, campaigns and creatives drove installs, in-app events and revenue, so budget can move to the channels that actually pay back. Its SDK runs inside iOS, Android and Unity apps.

The platform covers attribution and deep linking, Datascape dashboards and cohort reporting, a Fraud Prevention Suite that blocks click spam and fake installs, and support for Apple's SKAdNetwork and AdAttributionKit privacy frameworks. Add-on modules include InSight for incrementality testing with synthetic control groups, Audience Builder, CTV AdVision for connected-TV campaigns and SpendWorks for ad-spend mapping. The free Base plan covers up to 1,500 attributions per month; Core and Enterprise are custom-priced annual contracts.

Adjust suits app publishers, games studios and fintech or ecommerce apps with real paid user-acquisition budgets. AppsFlyer is its biggest rival with a larger partner ecosystem, while Singular leans harder into cost aggregation. Northbeam and Rockerbox, also in our catalog, solve web and DTC attribution rather than app installs, so they are not like-for-like replacements.

In May 2025 Adjust launched Growth Copilot in beta, an AI assistant that answers reporting questions in plain language and, with Pulse, can publish scheduled AI reports. When negotiating, ask for fraud prevention to be bundled, since it is often quoted as a separate add-on.

Cometly is a marketing attribution platform that ties ad clicks to leads, pipeline and revenue, then sends those conversions back to ad platforms. It is run by Comet LLC, a small company founded in 2021 in Newtown, Pennsylvania. Its core job is showing media buyers which campaigns and creatives actually produce revenue.

The product combines a first-party pixel, server-side tracking, multi-touch attribution models, customer journey views and dashboards that join ad spend with CRM and Stripe or Shopify revenue. Its Conversion API sync pushes enriched events back to Meta, Google, TikTok, LinkedIn and others so their algorithms optimize on real outcomes. Pricing is quote-based in two plans: Core for attribution and ad management, and Enterprise, which adds CRM and warehouse sync with Snowflake and BigQuery, an API and MCP access. Plans are tiered by monthly pageviews, and annual billing saves 20 percent.

Cometly suits performance marketers, agencies and info or SaaS businesses spending heavily on Meta and Google who need cleaner data for scaling decisions. There is no free trial and no public price, so small advertisers cannot test cheaply. Hyros targets a similar high-ticket audience with call tracking, Triple Whale is the stronger choice for Shopify brands, and Northbeam leans toward larger DTC brands with media mix modeling.

Instead of a free trial, Cometly sells a paid Professional Onboarding package with a dedicated specialist, arguing attribution needs CRM and ad setup first. Ask for a test against your current reporting before signing an annual plan.