Happy Valley

Adjust vs BoomSonar

Adjust and BoomSonar are both analytics tools. Adjust is aimed at enterprise and developers, while BoomSonar is aimed at enterprise and agencies. Both have a free plan.

Adjust

Mobile measurement partner for app attribution and fraud prevention

BoomSonar

Turkish social listening, social CRM and reputation suite for brands

PricingFreemiumPaid
Starting priceNot publishedNot published
Free planYesYes
Free trial——
Built forEnterprise, Developers, Small businessesEnterprise, Agencies
Platformswebweb
CountryDE · 2012TR
Rating——

Choose Adjust if

Mobile app and game publishers spending meaningfully on paid user acquisition who need trustworthy attribution, fraud protection and iOS privacy measurement.

  • Mature, widely integrated SDK used by large app publishers
  • Free Base tier lets small developers start without a contract
  • Strong fraud prevention and privacy-framework support

Look elsewhere if: Web-first DTC brands or apps with little paid marketing (Northbeam, Rockerbox, Google Analytics).

Choose BoomSonar if

Turkish brands, PR teams and agencies that need local-language listening plus a vendor that also provides analysis services.

  • Strong coverage of Turkish news sites, forums and complaint sites
  • Listening, publishing, CRM and reputation tools in one suite
  • Hands-on services such as crisis reports and market research

Look elsewhere if: Small teams wanting self-serve publishing with transparent pricing (Sprout Social, Sociality.io, Juphy).

Adjust vs BoomSonar pricing

Adjust

  • Base$0Up to 1,500 attributions per month; for small developers
  • CoreCustomUp to 250,000 attributions per year; annual contract
  • EnterpriseCustomOver 250,000 attributions per year; add-ons priced separately

BoomSonar

  • BoomSonar SuiteCustomQuote-based after a demo; modules bundled per project
  • BoomSocial$0Free social media analytics for brand pages
  • Historical DataCustomProject-based X and web archive access

Adjust · Key features

  • Install and in-app event attribution across thousands of ad partners
  • SKAdNetwork and AdAttributionKit measurement for privacy-restricted iOS traffic
  • Fraud Prevention Suite against click spam, SDK spoofing and fake installs
  • Datascape dashboards with cohort, retention and ROAS reporting
  • InSight incrementality testing using synthetic control groups
  • Deep linking for retargeting and user re-engagement campaigns

Cons

  • Core and Enterprise pricing is unpublished and contract-based
  • Useful add-ons like fraud prevention and InSight cost extra
  • Ownership by AppLovin raises neutrality questions for some buyers

BoomSonar · Key features

  • Real-time listening across social networks, news sites, blogs and forums
  • Boolean keyword monitoring with BoomScore ranking of key results
  • BoomManager for publishing, scheduling, comments and direct messages
  • Social CRM with user cards, task assignment and conversation history
  • BoomReputation alerts for fake accounts, impostors and negative search results
  • Smart Algorithm machine learning for sentiment, tagging and routing

Cons

  • No public pricing or self-serve signup
  • Interface and website feel dated next to newer tools
  • Little presence or integration ecosystem outside Turkey

Adjust vs BoomSonar: FAQ

Do Adjust and BoomSonar have a free plan?

Yes, both Adjust and BoomSonar have a free plan; paid plans add more usage and features.

Which is better for small businesses, Adjust or BoomSonar?

Adjust lists small businesses as a core audience, while BoomSonar is aimed more at enterprise and agencies.

Not sure yet?