Adjust vs BoomSonar

Adjust is a mobile measurement partner (MMP) founded in Berlin in 2012 and acquired by AppLovin in 2021 in a deal valued at about $1 billion. It tells app marketers which ad networks, campaigns and creatives drove installs, in-app events and revenue, so budget can move to the channels that actually pay back. Its SDK runs inside iOS, Android and Unity apps.

The platform covers attribution and deep linking, Datascape dashboards and cohort reporting, a Fraud Prevention Suite that blocks click spam and fake installs, and support for Apple's SKAdNetwork and AdAttributionKit privacy frameworks. Add-on modules include InSight for incrementality testing with synthetic control groups, Audience Builder, CTV AdVision for connected-TV campaigns and SpendWorks for ad-spend mapping. The free Base plan covers up to 1,500 attributions per month; Core and Enterprise are custom-priced annual contracts.

Adjust suits app publishers, games studios and fintech or ecommerce apps with real paid user-acquisition budgets. AppsFlyer is its biggest rival with a larger partner ecosystem, while Singular leans harder into cost aggregation. Northbeam and Rockerbox, also in our catalog, solve web and DTC attribution rather than app installs, so they are not like-for-like replacements.

In May 2025 Adjust launched Growth Copilot in beta, an AI assistant that answers reporting questions in plain language and, with Pulse, can publish scheduled AI reports. When negotiating, ask for fraud prevention to be bundled, since it is often quoted as a separate add-on.

BoomSonar Suite is a web and social media intelligence platform from Tick Tock Boom, an Istanbul-based digital PR and marketing agency. It combines social listening, account management, social CRM, online reputation monitoring and live dashboards, and the company says more than 550 brands and over 100 agencies use it. Its core job is to track what is said about a brand across social networks, news sites, blogs and forums, and help teams respond.

Monitoring covers X, Facebook, Instagram, YouTube, LinkedIn and other networks plus websites, local news, forums and complaint sites, with keyword operators, a BoomScore ranking, unlimited archives and Excel or PowerPoint exports. BoomManager schedules posts and handles comments and DMs, BoomReputation flags fake accounts and negative search results, and Smart Algorithm uses machine learning to tag sentiment and route results. Pricing is quote-based; sister product BoomSocial offers free page analytics.

BoomSonar fits Turkish brands, agencies and PR teams that need deep local news coverage plus services such as crisis reports and market research. The interface feels dated, there is no public pricing or self-serve signup, and it is little known abroad. Sprout Social is a more polished all-rounder, while Sociality.io and Juphy are Turkish alternatives built around a modern unified inbox.

Ask for a demo built on your own keywords and confirm which networks your quote includes. BoomSonar also sells project-based historical data, including the full X archive and web results back to 2009 in selected countries.