Happy Valley

Adjust vs Basedash

Adjust and Basedash are both analytics tools. Adjust is aimed at enterprise and developers, while Basedash is aimed at small businesses and enterprise. Only Adjust has a free plan.

Adjust

Mobile measurement partner for app attribution and fraud prevention

Basedash

AI-native BI that builds dashboards and reports from plain English

PricingFreemiumPaid · $1000
Starting priceNot published$1000/mo
Free planYesNo
Free trial—14 days
Built forEnterprise, Developers, Small businessesSmall businesses, Enterprise, Developers
Platformswebweb
CountryDE · 2012CA · 2020
Rating——

Choose Adjust if

Mobile app and game publishers spending meaningfully on paid user acquisition who need trustworthy attribution, fraud protection and iOS privacy measurement.

  • Mature, widely integrated SDK used by large app publishers
  • Free Base tier lets small developers start without a contract
  • Strong fraud prevention and privacy-framework support

Look elsewhere if: Web-first DTC brands or apps with little paid marketing (Northbeam, Rockerbox, Google Analytics).

Choose Basedash if

Startups and mid-sized teams with warehouse or SaaS data that want an AI analyst, automations and embedding in one tool.

  • No per-seat fee for up to 25 users on Startup
  • Shows the SQL behind answers, which makes results checkable
  • SOC 2 Type II with row-level security and audit logs

Look elsewhere if: Small teams on a tight budget or data teams happy writing SQL in a cheaper stack (Metabase, Looker Studio).

Adjust vs Basedash pricing

Adjust

  • Base$0Up to 1,500 attributions per month; for small developers
  • CoreCustomUp to 250,000 attributions per year; annual contract
  • EnterpriseCustomOver 250,000 attributions per year; add-ons priced separately

Basedash

  • Startup$1,000/moUp to 25 users, $1,000/mo AI credits, usage billed beyond
  • EnterpriseCustomSelf-hosting, embedding, SSO, custom seats and support

Adjust · Key features

  • Install and in-app event attribution across thousands of ad partners
  • SKAdNetwork and AdAttributionKit measurement for privacy-restricted iOS traffic
  • Fraud Prevention Suite against click spam, SDK spoofing and fake installs
  • Datascape dashboards with cohort, retention and ROAS reporting
  • InSight incrementality testing using synthetic control groups
  • Deep linking for retargeting and user re-engagement campaigns

Cons

  • Core and Enterprise pricing is unpublished and contract-based
  • Useful add-ons like fraud prevention and InSight cost extra
  • Ownership by AppLovin raises neutrality questions for some buyers

Basedash · Key features

  • Plain-English questions answered with charts and visible SQL
  • 750+ data source connectors plus a managed DuckDB warehouse
  • Reusable metric definitions and dbt project import
  • Scheduled or data-triggered automations sent to Slack or email
  • Recurring CSV exports attached in Slack or linked from email
  • Anomaly insights that flag and explain metric changes

Cons

  • $1,000 monthly entry price is steep for small teams
  • AI usage beyond included credits is billed on top
  • No annual pricing published on the pricing page

Adjust vs Basedash: FAQ

Do Adjust and Basedash have a free plan?

Adjust has a free plan. Basedash has no free plan, a 14-day free trial.

Not sure yet?