Acronis vs Brandefense

Acronis is a Swiss-headquartered cyber protection company founded in 2003, known for its True Image disk imaging software and, today, mainly for a multitenant platform that managed service providers use to back up, secure and manage their clients' systems. EQT agreed in 2024 to take a majority stake, and Acronis says more than 20,000 service providers and 750,000 businesses use its platform.

The business offering, marketed as the Acronis Cyber Platform and sold to service providers as Acronis Cyber Protect Cloud, combines backup of servers, PCs, VMs and Microsoft 365 or Google Workspace with disaster recovery, EDR and MDR, email security, data loss prevention, patching, RMM and PSA-style billing and service desk tools. MSPs pay per workload for actual usage; IT departments buy one to three year terms. The consumer line, Acronis True Image, is sold per year: Essentials for local backup and cloning, Advanced with cloud storage and anti-malware, and Premium with 1 TB or more of cloud storage.

Acronis fits MSPs that want one console for backup, security and RMM, and home or small-office users who need full-disk images and cloning. Backblaze is simpler and cheaper for plain cloud backup, Afi.ai focuses on SaaS backup for Microsoft 365 and Google Workspace, and Veeam is the usual choice for large virtualized data centers.

Buying tip: True Image prices rise with each extra computer and terabyte, so a 3 or 5 computer pack is better value for households. MSPs should check which security modules they already license elsewhere.

Brandefense is a cyber threat intelligence and digital risk protection platform founded in Ankara, Türkiye, by Caner Köroğlu and Hakan Eryavuz, with a US entity in Wilmington, Delaware. It watches the parts of the internet a company does not control, such as underground forums, dark web markets, messaging channels, phishing domains, fake apps and scam ads, and turns what it finds into alerts tied to the customer's own domains, brands, executives and IP ranges.

The product has three modules on top of an intelligence engine called Blackhole: Cyber Threat Intelligence (dark web monitoring, ransomware early warning, threat actor profiles), Digital Risk Protection (phishing monitoring, executive protection, takedowns) and External Attack Surface Management (asset discovery, shadow IT, misconfiguration checks). AI handles collection and correlation, and analysts verify critical findings. There is no free tier or public price list; it is sold as a quote-based subscription after a demo.

It fits banks, retailers and holding companies with a security team that can act on alerts. Smaller firms without a SOC will get less value. Against SOCRadar, the other Turkish name in this space, the pitch is analyst-verified findings and bundled takedowns; Recorded Future and ZeroFox have a larger global footprint.

In December 2023 Brandefense raised a 2.75 million dollar pre-Series A round led by Sabancı Ventures, bringing total funding to 3.4 million dollars. It reports 400+ customer organizations and 7,900+ protected brands. Ask for an exposure check on your domains in the demo.