Happy Valley

1Password vs Auth0

1Password and Auth0 are both security & identity tools. 1Password is aimed at small businesses and enterprise, while Auth0 is aimed at developers and enterprise. 1Password costs less, from $3.99/mo versus $35/mo for Auth0. Only Auth0 has a free plan.

1Password

Password manager for people and teams

Auth0

Identity platform for applications

PricingPaid · $4Freemium · $35
Starting price$3.99/mo$35/mo
Free planNoYes
Free trial14 days—
Built forSmall businesses, Enterprise, FreelancersDevelopers, Enterprise
Platformsweb, macos, windows, linux, ios, androidweb
CountryCA · 2005US · 2013
Rating——

Choose 1Password if

Businesses and individuals who want the most polished experience and are willing to pay for it.

  • Excellent apps and autofill reliability
  • Strong security architecture and audits
  • Business features are mature

Look elsewhere if: Budget users and open-source purists (Bitwarden, Proton Pass).

Choose Auth0 if

Companies with enterprise SSO requirements or large consumer user bases.

  • Generous free tier (25k MAU)
  • Enterprise SSO and compliance depth
  • Reliable at huge scale

Look elsewhere if: Early-stage React apps wanting prebuilt UI (Clerk) or teams wanting self-hosted ownership (Better Auth, Keycloak).

1Password vs Auth0 pricing

1Password

  • Individual$3.99/moBilled annually; first-year promo $2.99/mo; 1 user
  • Families$5.99/moBilled annually; promo $4.49/mo; 5 members
  • Teams Starter Pack$24.95/moBilled annually; 10 users, extra seats $4.99
  • Business$8.99/user/moBilled annually; SSO, admin controls
  • EnterpriseCustom

Auth0

  • Free$0Up to 25,000 MAU, 1 custom domain, community support
  • Essentials$35/moB2C, 500 MAU base; B2B from $150/mo; yearly = 11x monthly
  • Professional$240/moB2C, 500 MAU base; B2B from $800/mo; 12 tenants
  • EnterpriseCustom99.99% SLA, 30-day log retention

1Password · Key features

  • Vaults for passwords, passkeys, cards, documents and SSH keys
  • Watchtower breach and weak-password monitoring
  • Autofill across browsers, desktop and mobile apps
  • Shared vaults, guest access and Travel Mode
  • Business: SSO, policies, reporting, Extended Access Management
  • Developer CLI, SSH agent and secrets automation

Cons

  • No free tier
  • More expensive than Bitwarden
  • Some advanced features need Business or Enterprise

Auth0 · Key features

  • Universal Login with social, enterprise and passwordless
  • MFA, passkeys and adaptive attack protection
  • Organizations for B2B multi-tenant SSO
  • Fine-grained authorization and RBAC
  • Actions for custom flows and integrations
  • SDKs for web, mobile and backend

Cons

  • Expensive once beyond free or with enterprise connections
  • Complex configuration
  • UI customization takes effort

1Password vs Auth0: FAQ

Which is cheaper, 1Password or Auth0?

1Password starts at $3.99/mo and Auth0 at $35/mo. Both prices are checked on the vendors' own pricing pages.

Do 1Password and Auth0 have a free plan?

1Password has no free plan, a 14-day free trial. Auth0 has a free plan.

Which is better for small businesses, 1Password or Auth0?

1Password lists small businesses as a core audience, while Auth0 is aimed more at developers and enterprise.

Not sure yet?